If you're a publicist or PR pro and write press releases for your clients, you're making a big mistake if you let your clients determine exactly what the final version of a press release will say---particularly if that release is … [Read more...]
Huffington: ‘Blogs more effective than press releases’
If you had to choose one or the other, which would you choose: a blog or press releases?
Arianna Huffington, cofounder and editor-in-chief of The Huffington Post, says a blog is more powerful. Her comments appear during a Q&A interview in the Febuary issue of [Read more...]
19+ story ideas to generate publicity, PR for your business
If you're looking for publicity from bloggers or traditional media but can't think of an idea to pitch to them, here's a quick way to find several.
Longtime Publicity Hound Norman Lieberman reminded me about this yesterday when he emailed me to see if I … [Read more...]
Bad press releases outed by journalists with blogs
In the old days, when we used typewriters to write press releases, and then snail-mailed the releases to the media, the worst that could happen would be that the media didn't use our releases.
Now that many journalists blog, the occupational hazards of bad press releases distributed online are multiplied. Send a crappy release … [Read more...]
What to do when journalists ignore your press releases
Joel Kweskin of Charlotte, NC, asks this week's Help This Hound question:
"What should I do when I send out press releases to, among others, the local newspaper and they simply don't publish them? I'm talking legitimate and even entertaining news items.
"Do you just keep throwing the proverbial stuff against the wall until … [Read more...]
How can nonprofits get free PR help? Ideas?
Vicki Young of Dallas, Texas writes:
"What's the best way for a very worthy nonprofit agency to get free help with their PR campaign?
"I've been doing PR work for Captain Hope's Kids as a nonprofit client for years, but I have to step down. It's a great organization in … [Read more...]
Online press releases: 8 powerful reasons to keep using them
With all the focus on social media, you're probably scampering to create new content for sites like EzineArticles.com, Facebook and [Read more...]
11 publicity tips for retailers who sell tea—or anything else
Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend's World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some … [Read more...]
Dominate Page 1 of Google: Try Expertclick free for one week
When somebody uses Google to search for a person with your expertise, and types in "time management expert" or "leadership expert" or "parenting expert" or "(fill in the blank) expert," does your name show up near the top of the list of search results?
Does it even show up on Page 1 of the … [Read more...]
The Number One mistake of online press releases
One of my newsletter readers writes:
"We've used PRWeb a couple times for press releases. The first time, last summer, resulted in a few small … [Read more...]
- « Previous Page
- 1
- …
- 7
- 8
- 9
- 10
- 11
- …
- 19
- Next Page »