Here's another website to add to your media list consider if you want publicity for local news.
It's Patch.com and it already covers more than 600 … [Read more...]
Make event promotion/PR easy: 27 questions spark ideas
When you're brainstorming ideas to promote your next special event, use this shortcut: My list of 27 questions designed to get you thinking creatively about how to generate publicity.
The answers will help you identify juicy angles, … [Read more...]
Today last day for publicity summit’s $800 discount
Update: Today, Wednesday, Sept. 22, is the last day to apply for the summit. Also, the price goes up after today, from 5,797 to $6,597 so if you still need to apply, [Read more...]
9 groups can use auto break-ins as timely publicity hook
Always keep your eye open for trends on which you can piggyback a story pitch, or offer free tips or advice.
I found a great one on Friday when I checked into the Radisson Greentree in Pittsburgh.
On the front counter, flyers alert guests to … [Read more...]
23 ways to find targeted media where you want publicity
When you're starting a publicity campaign or creating a year-long media plan, remember that the "spray and pray" technique of pitching hundreds of media outlets with the same one-size-fits all pitch, … [Read more...]
How to turn a Golf Digest article into more publicity
When you land a big story in a magazine, it's all too easy to become giddy with excitement, and miss doing the hard work necessary to "publicize the publicity" and turn one media hit into what can become multiple hits.
Larry Jacobs reminded me of … [Read more...]6 ways to tie your pitch to breaking news for PR, publicity
News is breaking all around you.
Here are 6 tips on how to generate publicity from breaking news.
Update: We'll be discussing these tips and many others during the webinar "[Read more...]
Connect with journalists through media leads service
How to answer a media leads query & prompt a reporter to call
The free media leads services that connect journalists with sources can be a valuable tool in your publicity campaign, but only if you know the right way to answer a query and convince the journalist to call you.
Otherwise, these … [Read more...]
How to find journalists online and wow ’em with your pitch
The next time you want publicity, do two things that 99 percent of the other people who want publicity fail to do.
First, vow that you won't use the "spray and pray" technique. That is, spraying the same one-size-fits-all pitch or press release to dozens or even hundreds of journalists, and then praying they'll call you. … [Read more...]
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