The next time you pitch a journalist, will he read your pitch and know that you know who he is, what he covers, and why his audience should care about your story? He will if you customize it. That means sending a pitch that you can't send to any other … [Read more...]
Never EVER use this word when pitching—or eat soap
When I worked as a reporter and someone would pitch me, I recoiled when I heard one word in their pitch:
"I own a candy store in the Tuttle Street Mall, and I'm trying to get a little publicity for it."
Here's an even more egregious … [Read more...]
Pitch Patch.com for new series on the American Dream
Patch.com, the uber-local news site that operates in more than 800 communities throughout the U.S., wants to hear your story ideas for a new series called "Dispatches: The Changing American … [Read more...]
Pitching journalists? How to avoid ‘spraying & praying’
Raise your hand if you've done this: You've sent an identical pitch to several journalists. In PR circles, that's called the "spray and pray" technique. You might even spray it to dozens, perhaps even hundreds, of journalists. And then you pray that somebody … [Read more...]
Rachael Ray, Regis & Kelly execs to share pitching tips
If you're trying to get onto one of the big TV talk shows, the best place to start is usually at the show's website. But knowing where to look, and making sure your pitch stands out from all the rest, can be near impossible. That's why Publicity Hounds who … [Read more...]
Muck Rack lists 140+ journalists on Google+
It's far too early to conclude whether Google+ is a valuable social media platform, or simply the newest shiny thing, even though [Read more...]
How would you rewrite this pitch for women’s magazines?
Juliet Hartley of St. Petersburg, Fla., writes: "I've been sending a lot of pitches to different magazines about my chic handmade hair accessories at BowAllure.com, but I just don't hear anything back from them. It's very frustrating. "I'm attaching a copy of … [Read more...]
7 phrases journalists hate hearing when you pitch
The next time you pitch a journalist, remember that what you don't say is just as important that what you say. Mickie Kennedy of eReleases.com explains why [Read more...]
5 reasons why PR interns shouldn’t be pitching the media
If you're lucky enough to be hiring a PR intern this summer, don't fall into the trap of letting them learn on the client's nickel. There's a … [Read more...]
Need local publicity? 6 tips for pitching Patch.com
If you need local publicity, and you live in one of 19 states in the United States, or the District of Columbia, Patch.com is almost begging for your pitch. [Read more...]
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