Can't think of a story to pitch about your business, nonprofit or government agency? Thanks to TV producer Shawne Duperon's excellent newsletter Shawne's TV Guide, for this timely story idea: politics … [Read more...]
Pitching ‘All Things Considered’? Pitch while the story is hot
If you're pitching National Public Radio's "All Things Considered," Carol Klinger, associate editor, who has worked for NPR since 1995 and fielded thousands of … [Read more...]
Inexpensive gifts will be in demand for holiday gift guides
With the economy hanging by a thread, this could be one of the grimmest retail holiday seasons in decades. That means editors of consumer gift guides will be on the lookout for press releases and photos featuring inexpensive gifts such as calendars, picture … [Read more...]
Include special-interest weeklies in national publicity campaigns
In yesterday's ezine, The Publicity Hound's Tips of the Week, I wrote about how Publicity Hounds should rely on weekly newspapers more than ever, now that several dailies are eliminating their zoned … [Read more...]
Think far beyond traditional media & target niches
Too many Publicity Hounds are still chasing after top-tier newspaper reporters, national magazine editors, the highest rated TV talk show hosts and major market radio deejays, hoping that if they mention you, you'll make it big. Problem is, so are thousands … [Read more...]
The perils of friending journalists on Facebook
Journalists have always hated being identified publicly as the "friend" of a source. "I'm not your friend," is a typical response. "I'm just trying … [Read more...]
Authors: Pitch issues & shows, not your books
If you're writing a book, here's a tip that savvy authors already know. When you're trying to get onto a TV or radio show, never pitch your book. As soon as guest bookers realize you're peddling a book, you're toast. Instead, pitch a relevant issue … [Read more...]
Know bloggers’ pitching preferences; avoid ‘me too’ emails
Every Publicity Hound needs a media database of journalists, including contact information and pitching preferences. During my teleseminar series on How to Create a Media Plan, I explained all the details you need to gather, like when they're on deadline and the time of day or week when … [Read more...]
Promote nursing homes, senior centers with this tech angle
One of the most difficult jobs for PR people is promoting a nursing home, extended care facility, retirement community or even a senior citizens center. That's because some of these places don't have that much going on. But I got an idea for a terrific angle … [Read more...]
Pompous elevator pitches turn off reporters and others
When somebody asks "What do you do?" how do you respond? If your answer includes words with multiple syllables or jargon, words that only people in your industry can understand, you've probably forced their brain into shut-down mode. The Philadelphia Inquirer article "Too many firms use jargon to convey ideas" offers example after example of … [Read more...]
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