With the economy hanging by a thread, this could be one of the grimmest retail holiday seasons in decades.
That means editors of consumer gift guides will be on the lookout for press releases and photos featuring inexpensive gifts such as calendars, picture frames, jewelry, CDs, books, scrapbooks and even kitchen utensils. (Who in the world would feature kitchen utensils as holiday gifts? Food magazines, of course.)
Deadlines have passed for gift guides at some national magazines, but there’s still plenty of time to get your consumer products included in online holiday gift guides, or special gift coverage being planned by TV and radio stations, newspapers, and even the wire services.
The Gift List, a subscription service, features contact information for the top 250 daily newspapers, magazines, television and radio shows, and all the major wire services.
