I've been a guest on I don't know whow many Internet radio shows the last year or two. And I'm always amazed at the number of people who email me weeks and even months after the show has been archived. "I just heard the radio show you did with...and I'm writing to tell you I just bought your [Read more...]
Going green? Let everyone know
If your company is switching from paper to ceramic coffee cups, from paper to cloth napkins in the cafeteria, recycling almost everything, or doing anything else in the category of "going green," be sure to spread the word. Journalists, in particular, love to jump on almost any story about saving the environment. You can pitch to business … [Read more...]
Special event publicity: Try for a Guinness World Record
If you're planning a special event, generate publicity by staging a fun publicity stunt, and try to get into the Guinness Book of World Records. Philadelphia is really turning up the heat for its annual Fiesta on the Parkway, part of the Sunoco Welcome America! Independence Day … [Read more...]
BBB Torch Awards great for credibility, publicity
I joined the Better Business Bureau last year because using its logo on my homepage really adds to my website's credibility. So I was stunned to learn recently that the Wisconsin BBB … [Read more...]
Ribbon-cutting event? You can do better than that
I know you've seen photos just like this one hundreds of times.
It's called a ribbon-cutting event, complete with the giant cardbaord scissors, and it's one of the most-photographed, most boring ways to try to generate publicity.
Equally repugnant are those giant cardboard checks that somebody "presents" to someone else, usually … [Read more...]
YachtBuddy.com wants news about sailing events
Do you have news about sailing events, boat shows, yacht launches or speedboat trials? If so, YachtBuddy.com, based in Antigua, wants it, as well as yacht brokerage news. "We would like yacht and marine product reviews and articles too. If it would fit in a yacht magazine it would be suitable. … [Read more...]
Publicity tip: Green dogs on St. Patrick’s Day
I just received TV reporter Jeff Crilley's excellent email newsletter which you can subscribe to here, and I wanted to share his terrific tip on one way to generate publicity as St. Patrick's Day nears. You don't have to have an Irish pub to tie into this holiday. A few years ago, Kim Morris from [Read more...]
Gift Guide Show June 13 in New York City
If you sell consumer products in one of seven areas, you can meet journalists who want to know about your products by attending the Holiday Gift Guide Show June 13 at the Marriott Marquis in New York City. It's sponsored by Stark & Associates. The show will feature 50 non-competing exhibitors in the health, home, beauty, fashion, men's, … [Read more...]
Writer of ghoulish Anna Nicole press release responds to criticism
Because this is a business blog, I have to be careful to mind my manners and not say anything that I wouldn't say in the executive suite of the same CEO who might be reading what I write here. I just learned another lesson about manners and good business. Respond thoughtfully and professionally when other bloggers or people who comment at this … [Read more...]
Do Business in Your Bathrobe Day Feb. 12
If you're one of those entrepreneurs who's luck enough to have a home office, and you enjoy the luxury of doing business in your bathrobe, generate a little publicity.
Kristie Tamsevicius, at left, founder of Webmomz.com, has chiristened Monday, Feb. 12, has Do Business in Your … [Read more...]
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