At the end of the dot-com era, the Orlando Business Journal asked PR guy Richard Laermer what he thought of WordWise, a local firm that had hired a person full-time to get them a horde of industry awards. Laermer says WordWise did no advertising but "this hardly-shy communications agency pursued a different strategy: it won awards." Actually, by … [Read more...]
When Publicity Hounds ask me about the best media hit I've ever received, they expect to hear about a feature story in the Wall Street Journal or a cover story on the front of a PR-industry publication.
No way. I tell them about something far more profitable. It was a little 3-line item that appeared about five years ago in the Kiplinger … [Read more...]
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