At the end of the dot-com era, the Orlando Business Journal asked PR guy Richard Laermer what he thought of WordWise, a local firm that had hired a person full-time to get them a horde of industry awards. Laermer says WordWise did no advertising but "this hardly-shy communications agency pursued a different strategy: it won awards." Actually, by … [Read more...]
Tips booklet on how to recruit employees
When Publicity Hounds ask me about the best media hit I've ever received, they expect to hear about a feature story in the Wall Street Journal or a cover story on the front of a PR-industry publication.
No way. I tell them about something far more profitable. It was a little 3-line item that appeared about five years ago in the Kiplinger … [Read more...]
Why newspapers are ailing
Publicity Hounds need to stay abreast of emerging media trends.
For example, the proliferation of blogs, online discussion rooms and other Internet sources of news have made newspapers less relevant than ever.
This excellent article in … [Read more...]
Zvents
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Send products to celebrities
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Miley Cyrus
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Contact any celebrity
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CD high school musicals
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10 Dirtiest Hotels
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