Put your 2007 publicity campaign on steroids with my special holiday gift to you---"The Best of The Publicity Hound's Tips of the Week of 2006" ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will help remind you of … [Read more...]
Media bias: The ugly truth
It's amazing how clearly you can see things in hindsight. Like media bias, for instance. During the 22 years I worked as a newspaper reporter and editor, if you had told me the media were biased, I'd have wanted to arm-wrestle you. But here we are, 12 years later. In the column I wrote for Bulldog Reporter this week, I admit the ugly truth, plead … [Read more...]
Spinach crisis: Here are ways you can piggyback
News stories about the spinach-related E. coli outbreaks all over the United States offer lots of opportunity for savvy Publicity Hounds to piggyback onto this story. Here are some ideas off the top of my head: ---What's the effect on restaurants? Have they pulled spinach completely from their menus or are they using frozen spinach in place of … [Read more...]
Feng shui instructor needs ideas on how to use controversy for publicity
Debra Blackmon of Bakersfield, California writes: "This morning, a popular local radio host blasted the inclusion of Feng Shui workshops at our local community center this summer. "The reason? Feng Shui is a religion and non-Christian and shouldn't be taught at the community forum. I'm the instructor of the workshop (and a Christian). I want to … [Read more...]
Gossip columnists tell what happens when celebrity publicists say ‘no comment’
When the gossip mags are tracking down a rumor about a celebrity, how do they know when they've struck gold?
When they call the celebrity's publicist, and the publicist says "no comment."
Sliding newspaper circulation makes papers less relevant
Newspaper circulation is continuing its slide, with the biggest declines in Boston, San Francisco and Atlanta. Eighteen out of the top 20 papers reported weekday circulation losses in the most recent FAS-FAX report. What does this mean for Publicity Hounds? Newspapers are becoming less relevant, and you must pay more attention to other … [Read more...]
Earn a hefty commission selling The Publicity Hound’s products
If you'd like to earn up to 40 percent commission selling my products, join me for a free teleseminar at 3 PM Eastern Time on Wednesday, November 16. I'll give you loads of ideas on how to sell my products---almost effortlessly---from your website, blog or ezine. Every month, I write lots of commission checks to my affiliates to thank them for … [Read more...]
PR Week awards deadline is Friday
When I worked as a newspaper reporter, nothing made my day more than winning a writing award from one of my trade associations. It's no different if you work in PR. So you might want to hustle if you haven't yet entered the 2006 PRWeek Awards. The deadline is Friday, October 14. The awards really spiff up a resume. And it sure doesn't hurt to … [Read more...]
Donate a second home for the homeless
Publicity Hound Jerice asked me to help spread the word about a campaign under way to help find housing for the homeless in New Orleans, Mississippi and Alabama. Here's what she's asking: Please donate the use of your camp, vacation home, empty apartment or second home for this emergency response to Hurricane Katrina. If you are selling … [Read more...]
You can still register for my Norfolk workshop
If you want to attend my workshop titled "Savvy Media Relations: How to Get FREE Print, Broadcast and Online Publicity" at the YWCA in Norfolk, Virginia on Tuesday, August 23, you can still register. Having problems with the registration process? Those things happen. Just bring a check payable to The Publicity Hound for $79 and you're in! … [Read more...]
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