If you have valuable information that helps your target audience solve a problem, host a free webinar. Then after you've wowed your audience with content-rich information, make them an offer they can't refuse. That's what Daniel Hall has done for my customers three times in the last year. He explained how to speak on cruise ships all over the … [Read more...]
Sample PR contracts included in free ebook
If you're setting up shop as a PR consultant, and you've got your first client, one of the most perplexing problems is obtaining sample contracts, or writing a contract from scratch. But what if you don't have the start-up money to consult with a lawyer? … [Read more...]
How would you use this fun photo tool for publicity?
I found a very cool website where you can insert photos of yourself or others into other photos and create your own custom photos that really attract attention.
It's PhotoFunia.com. Insert your photo onto a … [Read more...]
This blog now part of Bulldog Reporter’s ‘Dog Blogs
I'm wagging my tail because Bulldog Reporter has added The Publicity Hound's Blog to its roundup of other excellent PR blogs known simply as The 'Dog Blogs.
Bulldog, the website for news, issues and best practices for the public relations and corporate communications industry, also features blogs by Brian Solis, Richard Laermer, Peter … [Read more...]
50+ (almost all free) websites to promote events
When it's time to promote a live or special event, do you rely on the same old websites to spread the word?
Posting on Craigslist, [Read more...]
Free press release service offers free press room page
I usually frown on free press release distribution services for three reasons:
1. They seldom "distribute" anything. Instead, they park your … [Read more...]
Latina bloggers a valuable PR tool, survey results show
If you pitch bloggers as part of your PR campaign and you have a topic that ties into parenting, Latino issues, heritage/culture, cooking, recipes, beauty, fashion, art or technology, consider pitching Latina bloggers.
Results of … [Read more...]
Online catalog lets you search for PR, social media tools
Looking for a tool to help you navigate PR, communications or social media, or do you have one you're selling? There's a new service that can help.
JungleBuzz lets you search its online catalog of more than 250 … [Read more...]
7 ways to use surveys for publicity, PR, business-building
If you aren't using surveys in your business, you're missing a chance to read your customers' minds.
Surveys will let you outsmart your competitors, generate publicity that pulls traffic to your website and blog, and know immediately … [Read more...]
3 email marketing mistakes that can kill your business
If you use email to market, here are three mistakes that can get your business closed down--fast:
1. Buy or rent a list.
Because the people on the list have not given you permission to email them, they might complain … [Read more...]
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