This edited transcript is the third installment in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or [Read more...]
How authors become experts and promote expertise
This edited transcript is the first in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or [Read more...]
How a top publicist’s strategy makes journalists say “yes”
When you need publicity but you can't think of an idea to pitch, even a lame one, take the shortcut Michelle Tennant Nicholson takes.
She milks the cows that are already in the barn.
That means … [Read more...]
Why publishing content on LinkedIn can be confusing if you blog
When LinkedIn rolled out its publishing platform a year ago this week, giving you the ability to publish helpful content to your profile, bloggers rejoiced.
Finally, they could take all those posts and republish them on … [Read more...]
More book marketing tips for fiction and nonfiction
This edited transcript is the last in a four-part series from an interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on [Read more...]
How to get book publicity from newspapers, TV
This edited transcript is the third in a four-part series from an interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on [Read more...]
How to identify the target market for your book
This edited transcript is the second in a four-part series from a podcast interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on [Read more...]
What journalists don’t tell you about your Author Media Kit (free training March 19)
I've worked for almost four decades as a newspaper reporter, editor, freelance writer, publisher and blogger. And I know this is true:
Fact 1:
If a writer needs a few paragraphs of bio material for a story she's writing about you, she can grab your Media Kit, highlight exactly what she needs, save it to her clipboard … [Read more...]
How authors can start do-it-yourself publicity
This edited transcript is the first in a four-part series from an interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on [Read more...]
Before Titling Your Book, Clear Your Head of 4 Misconceptions about Book Titles
By Marcia Yudkin
Whether someone is browsing for something to read online or in a bricks-and-mortar bookstore, they usually notice three things about a book: the cover design, the title and the … [Read more...]
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