Tips, Tricks & Tools for Free Publicity
Why can authors muster so much passion for topics they want to write about, but gag when they discover that they---and they alone---must be the Marketer-in-Chief for their own books?
"I don't want to create an email list of readers because I don't want to be constantly bothering them," an author told me.
"I don't … [Read more...]
Dust off that book manuscript you've been massaging since forever.
And no more excuses like "I don't have the money to hire a good cover designer" or "I don't have a clue how to find a distributor."
If God gave you the talent to write, you need to share it with the … [Read more...]
Here's a gift that's perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive … [Read more...]
By Barbara Florio Graham
Guest Contributor
In the 1970s, I self-syndicated personal essays to newspapers across Canada.
In those days, papers purchased only “one-time rights” for their circulation areas, so I was published frequently in six to 10 different papers. Some of these were travel pieces, but most were humorous … [Read more...]
When I can't think of a clever idea for an article that's due tomorrow, and my brain is stuck in neutral, I leave the office in my home and head for the kitchen.
I squirt Palmolive into the sink and fill it with hot water. Then … [Read more...]
If someone has a problem and they're searching online for a way to solve it, but they don't know you, have you made it easy for them to find you?
Too often, people who want publicity spend the majority of their time on outreach---hunting for journalists, bloggers and others … [Read more...]
You send an email pitch to a freelance writer who writes about the same topic as your new book. He tells you he's interested and asks you to send the PDF version along with your digital Media Kit.
You're elated and can hardly wait to read the article.
But he's working … [Read more...]
One of the big mistakes authors make dooms their books to failure even before they're finished writing.
They have no clear picture of the target market.
They spend months writing, more time editing, rewriting and proofing, and they call me when they're ready to launch … [Read more...]
In marketing-speak, it's called social proof. Translated, it means, "Buy this product. Right now. Or you'll be sorry."
For authors, social proof includes book blurbs, endorsements and testimonials, three important types of marketing copy.
You find them … [Read more...]
Every time I've spoken at one of book shepherd Judith Briles' events for authors, I return home with one of her pithy phrases ringing in my ears.
On our Publishing at Sea cruise to the Caribbean last year, she said … [Read more...]
Copyright © 2024 The Publicity Hound ™ · PublicityHound.com
