When Dan Collins had to drum up publicity for the opening of The Harry and Jeanette Weinberg Center for Women’s Health and Medicine at Mercy Medical Center in Baltimore, he stayed away from the cliche ribbon-cutting ceremony. Instead, he thought of as many news angles as he could. There were the "magnet physicians" the hospital had recruited and … [Read more...]
Target an affluent audiences with in-flight magazines
If you're targeting an educated, more affluent audience with your message, and your topic is a good fit, in-flight magazines can be one of your best publicity tools. A quick look at the statistics should convince you: --Many of these magazines have high circulations. --Many readers are Frequent Flyers, among the most educated and affluent … [Read more...]
How to complain if you suspect media bias
What should you do if you suspect that a journalist is giving your story unfair or biased treatment?
If you think a reporter is ignoring your story or giving it unfair treatment because it appeals to a conservative audience, and the reporter is a liberal, or vice versa, don't just sit by and accept it. Here are five ways to … [Read more...]
Author gets tips for promoting suspense thriller
Edward Motketsan of Winona, Minnesota gets some super ideas for promoting his suspense thriller titled Logo. It's about a government conspiracy. Combating terrorism, the National Security Agency sets up a surveillance network using a privately owned company to manufacture and distribute their device all over the world. The hero, Edward Davis, is a … [Read more...]
A high profile can help when your company is for sale
Publicity Hounds usually use the strategies they read about here to sell more products or services, promote books, get speaking engagements, promote a nonprofit, position themselves as experts, or offset negative publicity. Here's another time when you should try to get the media's attention: When your company is for sale. Last year, PestPatrol, … [Read more...]
A great way to get more PR clients
If you work in the PR industry and you're fishing for new clients, here's a clever way to hook 'em. Choose a company that you're dying to work with. Then keep your eyes open for coverage their competitors are getting. When you see a story written about a competitor, clip it and send it along with a post-it note to one of the key decision-makers at … [Read more...]
Create something that’s uniquely you to get publicity
John Gray didn't tell us that men and women approach the world in a different way. He told us that men are from Mars and women are from Venus. That's his concept and he owns it. When you see a fit and trim guy named Jarrod holding up a pair of oversized pants in front of him, you think of Subway. When you hear the word Amazon, you probably think … [Read more...]
17 new trade publications
Add these 17 trade magazines to your media database, then send your photos, news releases and new product announcements. But first, study the magazines carefully so you know whether your idea is a good fit. You can sign up for a complimentary subscription to any of [Read more...]
Host a teleseminar and sell it as a product
If you aren't hosting telephone seminars for your clients and customers, you're missing a valuable marketing tool. Here are some of the ways you can use these fast, easy and inexpensive learning tools, more commonly referred to as "teleseminars." --Use them to build customer loyalty. You can offer them for free and explain how customers can better … [Read more...]
Ask for corrections as soon as errors appear
If you don't correct errors in the newspaper, they have a way of reapperaing. For example, last summer, my morning newspaper included a correction, buried at the bottom of Page 2. It took up less than 2 inches of space. CORRECTION An article Aug. 14 about residents of Haven greeting visitors arriving for the PGA Championship misstated the surname … [Read more...]
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