Christine Slowinski of the Girl Scout Council in Waukesha, Wisconsin writes with a helpful reminder about writing news releases: "I created a release based on a national Girl Scout study that defined what girls are afraid of. Initially, my headline was "Girls and Safety: National Institute Releases Study Linking..." (by that time I lost them, … [Read more...]
Help weeklies cover sports
If your daughter plays on the junior high soccer team, but your local weekly newspaper acts like the team doesn't exist, quit grumbling and find a notebook and a pen. If your son participates in ice skating competitions, but the team has never had its photo in the paper, get a camera and learn how to use it. Even if you participate in an obscure … [Read more...]
Use powerful boldface type when emailing story ideas
When you send a journalist a story idea, either by snail-mail letter or email, do you put the most important phrases in boldface? You should. Boldface type is powerful. It attracts the eye and helps the reader cut through the clutter. It's also a powerful sales tool. All those long sales letters you receive in the mail are filled with boldface … [Read more...]
Wall Street Journal lists 10 trends in 10 industries
Grab a copy of yesterday's Wall Street Journal and save the special section called "The Top 10 Trends in 10 Industries."
It's an annual section compiled by Journal reporters who tell you what's in and what's out with automobiles, beverages, publishing, restaurants, hospitals, movies, fashion, insurance, lodging and toys.Did you know … [Read more...]
Publisher gets tips for promoting Hispanic newspaper
Publicity Hounds have helpful tips for Fernando Lopez of Chicago, Illinois who asked about how to get publicity for his new free weekly Hispanic newspaper. From Howard Pierpont of Hillsboro, Oregon: "First, get as many copies into the target market as possible. Stock up all the locations your market visits: the local bodega, any of the popular … [Read more...]
Don’t let poor planning ruin your special event
In the more than two decades I worked as a newspaper editor, I saw one special event planner after another moan and complain that the media didn't give them enough publicity to draw huge crowds--resulting in special events that were colossal flops. In many cases, it wasn't the media's fault. The event planners did it to themselves. Some of them … [Read more...]
Rent a movie theater in your neighborhood
Real estate coach Jim Gillespie of Temecula, California has a publicity idea that will have the media tripping over each other to interview you. Rent a movie theater in your neighborhood. Then invite anyone who you want to do business with to attend a free before- or after-hours session in which they play video games on the big screen, complete … [Read more...]
Indoor water park can promote during off-season
Karla Swita of Wausau, Wisconsin gets advice from Publicity Hounds on how to promote her indoor water park during the off-season. From Lee Newman of Milwaukee, Wisconsin: "I am going to a high school reunion in Wausau in a couple weeks. That would be a great place to stay and meet old friends. Get to those high school reunion committees." From … [Read more...]
Phenonenon of “Bad News Friday” may be changing
Savvy PR pros have known for years that if you have bad news to announce, the best day to announce it is on Friday. That's because Saturday's paper is skinny and has less space for stories. People are distracted by chores and other things on Saturday and don't watch as much TV as they do during the week. In newsrooms everywhere, the weekday crew … [Read more...]
Use other people’s days, weeks, months of the year
Publicity Hound Genevieve Frederick of Paw Publishing in Carson City, Nevada wrote to me to comment on the importance of piggybacking off other people's days, weeks and months of the year.
"The American Kennel Club celebrates Responsible Dog Ownership Day on September 17. I was able to get a big article and photo in the Carson City local … [Read more...]
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