Publicity Hound Brad Wilson of East Greenwich, Rhode Island, passes along a handy tip on how to make TV reporters love you. Give them a CD of photos they can flash on the screen during news or feature stories, even if they already have the film footage they need. Nineteen-year-old Brad recently returned from a 2,650-mile hike on the Pacific Crest … [Read more...]
How to avoid being misquoted in media interviews
The next time you think a reporter misquoted you, ask yourself if you were indeed misquoted. Or did you say something dumb to the reporter that found its way into print? And now you regret it?
Jill Henry, a contributing writer at the Springfield Business Journal in Springfield, Missouri, wrote to me about how sources who claim reporters … [Read more...]
Use computer worms, viruses for publicity
A virus has infiltrated my email, and about two dozen messages, all written in either German or Dutch, keep pouring into my emailbox. I'm sure some kind of virus has plagued you. The next time that happends, see if you can get some publicity from it. In the days after major worms hit, I read story after story about local businesses that are … [Read more...]
Piggyback off the weather
The spring's unseasonably cold weather here in Wisconsin--complete with wool socks, furnaces at full blast and hot soup for lunch--is a good reminder about one of the easiest ways to gerate publcity--by piggybacking your story idea off the weather. After sweating through a week of 100-degree temperatures a few summers ago, Publicity Hound John … [Read more...]
Holiday Inn sponsors Towel Amnesty Day
Publicity Hound Tim Martin of Corona, California first alerted me to this clever contest sponsored by the Holiday Inn.
"Holiday Inn capitalized on all their guest thefts over the years by literally throwing in the towel. They had a contest for the best stories of pilfered towels from their hotels. They gave prizes and donated some of the … [Read more...]
Promoting a law firm anniversary
Chris Joy of Methuan, Massachusetts wants to know how she can promote her client, an old and well-established law firm that merged with another firm. The new firm is celebrating its fifth anniversary. From Nicole Lipson of Marietta, Georgia: "To celebrate five years, each lawyer could pledge five hours a month for the next year to do pro bono … [Read more...]
How to promote a computer security company
Doug Baker of Tucson, Arizona wanted to know how to promote his network security services to local CEOs without making their MIS directors angry. From Susan Hammond of Calgary, Alberta, Canada: "Write an article about network security concerns in the paper or local business magazines, painting the IT guys as the heroes, able to plug large holes … [Read more...]
Beware of greedy editors that offer nothing for articles
If you write articles for print and online publications, don't get trapped by greedy editors who demand exclusive rights to an article but aren't willing to offer anything in return. If you give an article to a big-name publication that wants exclusive rights, you can't offer the same article to anyone else. So you might be shutting yourself off … [Read more...]
How to find magazines’ special issues
Here's another resource for trade magazines and special sections being planned by consumer and business publications. Check out Special Issues, an online database of editorial calendars, special issues and content "mined" from trade and industrial magazine websites. Examples of special … [Read more...]
Use helpful tips when writing ads
Publicity Hounds hate spending money on ads when they can generate thousands of dollars in free print space and air time for next to nothing. That said, there might be times when you MUST buy an ad to promote a product. I seldom read ads. But an ad for Huggies Pull-Ups Training Pants, in an issue of Nick Jr. Family magazine, caught my eye. The … [Read more...]
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