Anne Wear of Greensboro, North Carolina says her friend, a videographer, needs ideas on how to market his business. He has almost 20 years of experience behind the camera and also works as an audio person, grip and teleprompter operator.
From Jan Cannon of Boston, Massachusetts:
Some lawyers videotape depositions. They might be an additional market to reach via local law newspapers, postcard mailings or networking.
From Lori Erickson Trump of Indianapolis, Indiana:
The videographer should contact large churches in his area. Congregations of 750+ members often need professional videotaping for services, holiday programs and large public events. Churches may even refer him for weddings held in their facilities, another lead that will bring him easy income. He may want to network with bridal and formal wear shops and event venues where business conferences and company parties are held. Also, high schools and colleges often hire freelance videographers for dances and graduations.
From Harry Hoover of Huntersville, North Carolina:
Shoot B-roll outside of local corporate headquarters that are decorated for the holidays and turn the footage into individualized video holiday greeting cards. Do donuts with specific corporation footage at front and back-ends, then in the middle include footage he has shot from other corporate events, sporting events and focus groups. Maybe get local elected officials on tape saying nice things about the companies and edit this in. Do the same for local ad agencies and PR firms. There are a lot of them in the metro area. Send the greeting cards to the top dog at the targeted organizations. It will eventually find its way to the appropriate people.