Keep your eyes open this year for things you can add to a “Best of 2005” or “Worst of 2005” lists which you can then submit to the media at the end of the year.
The media love these end-of-year briefs. Here are some ideas to get you thinking:
–An expert who speaks on anger management can write “The 7 Worst Temper Tantrums of 2005.”
–An ad agency can create “The 10 worst TV commercials of 2005.”
–A fashion expert can submit a list called “The 10 Best-Dressed Celebrities of 2005.”
Any list that includes cities, such as “The 10 Best Cities for Gen-Xers”
virtually guarantees publicity in each of those 10 cities.
Best and worst lists are only one of several kinds of briefs you can create. Learn them all and start incorporating them into your publicity campaign with the CD or transcript titled “Briefs, Fillers & Surveys: How to Write them and Why Editors Love Them”