PRWeb has discontinued its free press release distribution service which is probably just as well, because these freebie sites are usually worthless because your release isn't distributed anywhere. It's simply parked at a website. That means you have to pay at least $80 to have your … [Read more...]
Scobleizer gives blogging tips for PR pros
Bulldog Reporter has an excellent interview with Robert Scoble whose popular Scobleizer technology blog ranks 34 on Technorati’s list of top blogs, with over 19,458 links. (Scroll about one-third down the page to the headline "Blog or … [Read more...]
Publicity needed for seminar on teen problems
Publicity Hound Susan Stein of Dallas, Texas writes: "I work in an independent medical practice in a major city. We are planning a one-day seminar in Dallas in April for parents of adolescents with a major speaker, lunch and break-out sessions. The goal is to make parents aware of the myriad of issues facing today's teens and what we can do to … [Read more...]
Media bias: The ugly truth
It's amazing how clearly you can see things in hindsight. Like media bias, for instance. During the 22 years I worked as a newspaper reporter and editor, if you had told me the media were biased, I'd have wanted to arm-wrestle you. But here we are, 12 years later. In the column I wrote for Bulldog Reporter this week, I admit the ugly truth, plead … [Read more...]
Crisis management: Learn from the best
Crisis manager Jonathan Bernstein, one of the very best in the business, has been teaching companies how to get out of trouble---or stay out of it---for more than 20 years. Today, he's dealing with the most unusual crisis he's ever seen. In an email message this afternoon to subscribers of his electronic newsletter, he writes: "I am probably, … [Read more...]
Online Politics 101: How to win elections
If you're working on a political campaign this year, or vowing to get involved in the 2008 presidential election, download a free copy of the ebook Online Politics 101: The Tools and Tactics of Online Advocacy. Written by Colin Delany, editor in chief of [Read more...]
Ban these phrases from press releases
Slap me if you ever hear me uttering the phrase "thinking outside the box." I'm adding it to David Meerman Scott's list of most offensive and overly used words and phrases in press releases. (I interviewed David several months ago on [Read more...]
How to promote a health rehabilitation facility
Publicity Hound Lisa Cupolo writes: "I am the marketing facilitator for Northwoods Health System. We offer six different health care facilities in upstate New York providing rehabilitation and long-term care services. This is a setting that bridges the gap between hospital and home (patients are discharged from the hospital but are unable to … [Read more...]
Public relations firms: Use newspaper column to promote yourself
Attention PR people at agencies large and small, and sole practitioners who need more clients. Writing a column for your local newspaper is a fabulous way of demonstrating your expertise. Land a gig as a regular columnist and it's akin to being anointed by the publishing company. That's what happened to PR practitioner Nancy Juetten who's … [Read more...]
October story ideas to pitch to the media
TV reporter Shawne Duperon and I had a blast brainstorming "103 Sizzling Story Ideas from July through December." October is bursting with ideas about the second largest retail holiday of the year that you can pitch to newspapers, magazines and TV stations. Here are some we're … [Read more...]
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