Publicity Hound Lisa Cupolo writes:
“I am the marketing facilitator for Northwoods Health System. We offer six different health care facilities in upstate New York providing rehabilitation and long-term care services. This is a setting that bridges the gap between hospital and home (patients are discharged from the hospital but are unable to return home until they are fully healed so they come to our facilities).
“We provide 24-hour care for patients with serious medical needs. I’d like to generate broadcast and print media attention for our pediatric unit. I recently sent a press releases to all local media regarding the pediatric unit and incorporating the physical rehabilitation needs of patients with the educational needs of them as well.
“I thought this topic would tie in well to the start of school a couple of weeks ago, however, I only received the interest from one local media outlet.
“Do your readers have any advice as far as how to gain more media attention? What’s a good way to pitch this idea over the phone? This would be a great topic for educators, parents with children who have special needs and the public in general.”