Publicity Hound Susan Stein of Dallas, Texas writes:
“I work in an independent medical practice in a major city. We are planning a one-day seminar in Dallas in April for parents of adolescents with a major speaker, lunch and break-out sessions. The goal is to make parents aware of the myriad of issues facing today’s teens and what we can do to help them through it. The profits will go to a nonprofit girls program. Our goal is 400 attendees.
“We’re thinking of purchasing a mailing list and mailing out flyers, but that is really stretching our budget. We’re buying a small ad in the free local family publication. I’d like to get some newspaper articles and TV coverage but can’t count on that happening.
“We’d also like to find more ways to publicize our monthly classes and programs without spending a bundle. Can your Hounds help?”