Bulldog Reporter has an excellent interview with Robert Scoble whose popular Scobleizer technology blog ranks 34 on Technorati’s list of top blogs, with over 19,458 links. (Scroll about one-third down the page to the headline “Blog or Bust”.)
Scoble offers many convincing arguments on why PR pros must start paying attention to blogs.
I think those who don’t aren’t worth hiring.
His tips underscore the advice I gave in a teleseminar I conducted several weeks ago with Denise Wakemand and Patsi Krakoff, a.k.a. The Blog Squad. We called it “How to Pitch the Best Bloggers and Crreate a Publicity Explosion.”
No one-size-fits-all pitches to bloggers. No blatant self-promotion. And start a conversation first before you pitch.