If you're short on ideas for publicity, read the 24 ideas in "The Best of The Publicity Hound's Tips of the Week from 2005." It's yours free. It's a compilation of some of the best ideas from my ezine of the same name. (You can subscribe in the box on the right side of my blog, or sign up for the RSS feed at my [Read more...]
Embedded cartoon animates press releases
If you want a good example of how to embed video into your press release, take a look at this release from Marketwire, one of the Big Three press release distribution services. It features a two-minute cartoon that ties into the company's "Retire Your Old Newswire" campaign. I like the … [Read more...]
Save the Date magazine needs products to review
Marie Y. Lemelle, a columnist for Save the Date magazine in southern California, is seeking on an ongoing basis, interesting products to feature for its "Lifestyle Section." The January issue will focus on women. The products can vary from fashion, health, beauty, hi-tech gadgets, jewelry, etc. Special consideration will be given for products … [Read more...]
How to promote a college’s music industry degree
I am the first-year teaching assistant in the University of Miami's Music Business and Entertainment Industries Program department, and one of my major responsibilities is to promote the program. Our goal is to be recognized as an important preparatory program for aspiring industry professionals by both the music industry community and the … [Read more...]
Want to be an expert? Listen to my radio interview
I was a guest on the Growing Your Business radio show with Fred Hueston and Lyna Farkas a few weeks ago, and I shared my best tips on how to become an expert, then promote your expertise online and offline. You can … [Read more...]
Big magazines want your briefs
Aching to get into a major magazine like Time, Cosmopolitan or AARP? The easiest way is to start writing short items, or briefs, on timely, controversial or fun topics, then submit them to magazines on your media list. When editors are creating a particular issue of the magazine and place a story onto a page, they sometimes end up with a hole on … [Read more...]
2007 editorial calendars ready now
If you want publicity in newspapers and magazines, one of your most valuable tools is each publication's editorial calendar for 2007. An editorial calendar is the January-to-December list of all special sections and topics that are being planned for next year. It alerts advertisers to the sections where their ads would be the best fit. But … [Read more...]
How to write a social media press release
Blogger and PR pro Brian Solis has an interesting commentary about social media press releases and how they differ from the traditional press releases that litter the landscape. Social media press release are written specifically for blogs, digital stories, RSS feeds, wikis … [Read more...]
Help wanted with difficult marketing client
Marketing consultant Karla Swita of Mosinee, Wisconsin writes: "You know the guy who says 'Word of mouth has gotten me this far, so why should I pay for marketing now?' Well, he's my client. "I'd love some ideas on how to promote a custom kitchen and bath manufacturing shop without sending him into sticker shock. I'm tapped out of ideas on how to … [Read more...]
8 kinds of visuals to enhance your story
If you pitch environmental journalists, take a look at this post from the Green Media Toolshed about the importance of visuals with a story, and eight different types of visuals.
The tips come from journalists at the [Read more...]
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