Why are so many of you obsessed with getting publicity, thinking it will make you rich and famous? But when you get it, you have no way of pulling traffic into your sales cycle? I see that problem repeatedly among people who want publicity. I hear them bragging about a major media hit they got for themselves or their PR client, and all the … [Read more...]
What do journalists REALLY want? (Bookmark this link)
One of my very favorite features that explains what journalists hate about PR people, and what they really want, is Bulldog Reporter's excellent weekly installment "Journalists Speak Out." Each week, the short feature offers pitching tips---along with a good dose of bitching---from reporters, editors, TV producers, radio talk show hosts, and … [Read more...]
‘Follow your heart’ website needs promotion ideas
Elaine Ellen Solart of Skull Valley, Arizona writes: "I need help with getting the word out about Heartaculture, a specific way to make every choice aligned to the heart in order to lead a more fulfilling and productive life. "You hear 'follow your heart' but no one tells you how to do … [Read more...]
Internet marketers, know the hot topics
Think you know Internet marketing? Tom Antion, who taught me how to move my entire business online, will list all the hot topics that the savviest Internet marketers need to know about during a free call at 9 PM Eastern Time tonight, Tuesday, June 5. It's a preview call for his one-day … [Read more...]
Want your own radio show? Discover how Wednesday
I've been a guest on I don't know whow many Internet radio shows the last year or two. And I'm always amazed at the number of people who email me weeks and even months after the show has been archived. "I just heard the radio show you did with...and I'm writing to tell you I just bought your [Read more...]
‘The Sopranos’ finale: Piggyback onto this one
The final episode of "The Sopranos" airs a week from Sunday on HBO, and smart Publicity Hounds aren't wasting time wondering if Tony Soprano will flip---or get whacked. Instead, they're figuring out ways to generate publicity by piggybacking onto this story. The Washington Post called … [Read more...]
Great lobbies, receptionists worth bragging about
Does the receptionist at your company make visitors feel welcome by offering a bowl of M&Ms?
Or a dry towel for people who walk in a torrential downpour from the parking lot into the lobby?
Is there a TV in your reception area so visitors who have to wait can enjoy the Three Stooges on DVD?
I've been reading ideas on … [Read more...]
Going green? Let everyone know
If your company is switching from paper to ceramic coffee cups, from paper to cloth napkins in the cafeteria, recycling almost everything, or doing anything else in the category of "going green," be sure to spread the word. Journalists, in particular, love to jump on almost any story about saving the environment. You can pitch to business … [Read more...]
Author needs help writing a sales letter
Patricia Dischler of Prairie du Sac, Wisconsin writes:
"I am the author of 'Because I Loved You: A Birthmother’s View of Open Adoption' (Goblin Fern Press, 2006). This book is part memoir, part guidance/advice. I share the story of placing my son for adoption in … [Read more...]
Costco Connection covers books, authors
Thanks to book marketing guru John Kremer for reminding authors that Costco Connection, the monthly magazine published by the giant warehouse club exclusively for its members, can be a great publicity vehicle for authors. In the … [Read more...]
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