If you're an expert in any one of these four areas, you may have had a difficult time getting booked on radio shows: --Inspirational --New Age --Self-improvemenet --Mind-body-spirit Reiki, energy healing, aroma therapy, feng shui, using essential oils for healing and pampring, mysticism, channeling, chanting, horoscopes, numerology, palmistry … [Read more...]
CD company needs ideas to target pet owners
Janice Roberts of Woodmere, New York asks: "I created a new kind of greeting card company called Happy 2B Music, Inc. We create and produce original music relating to various themes for particular niches of people, such as brides, moms-to-be, and pet lovers. "Each CD contains four original songs in a cute and colorful self-mailer with the lyrics … [Read more...]
What to do instead of complaining about negative publicity
When real estate agents were doing well several years ago, I don't remember them praising the media for running story after story about how they'd list a house one day and sell it the next.
OK, so the bubble burst. Media stories about this aren't responsible for lower sales. Agents need to work extra-hard and extra-smart. Get out of … [Read more...]
Is Atlanta Dog Life Magazine still publishing?
Frank J. Gallo of Solvay Pharmaceuticals, Inc. asks: "Sometime back in 2006 I saw a copy of the Atlanta Dog Life Magazine and was hoping to know whatever happened to the magazine? It seemed like a great concept. I met the editor, Kitty Roberts, a few years back when this was just a concept and was hoping she was able to make it work...for the … [Read more...]
David Meerman Scott thanked these 163 bloggers
I've only been blogging for a few years, and I'm still learning.
For example, in this morning's post about the 163 bloggers who David Meerman Scott thanked, I never listed the … [Read more...]
Authors, thank bloggers when your book is published
Here's a brilliant idea that can create such a huge buzz online for your new book that it will fly off the shelves. During your research and writing, start keeping a list of bloggers who helped you in some way, either by blogging about you and your book, or by contributing to it, or about mentioning you. Then as soon as the book is published, … [Read more...]
The Publicity Hound featured on That Marketing Show
Corporate P.R. people, start promoting your company's experts. That was one of dozens of tips I shared on Rodger Roeser's That Marketing Show. Just scroll down until you see my photo, and you can listen to the show. Rodger and I are both Buckeyes, and we both belonged to 4-H, and I thought I'd be able to stump him when I opened the show by asking … [Read more...]
How to find a virtual assistant teleseminar May 17
When I surveyed readers of my ezine two weeks ago, 84 people responded, and many asked me to explain what a virtual assistant is and how to find one. I'll explain that, and more, during an hour-long teleseminar "How to Find a Virtual Assistant to Help with Your Publicity Campaign" at 1 PM Eastern Time on Thursday, May 17. A virtual assistant is a … [Read more...]
Spiritual healers need publicity ideas
Mike New of Beverly Hills, California asks: "We have a spiritual healing and teaching practice called Spirituality Inside and Out. We provide guided meditation classes and personal healing sessions. "Michelle Morovaty is the main healer and has an interesting background. Seven years ago, she healed herself from Lupus using the power of her mind … [Read more...]
Book lovers protest shrinking book review sections
If you're one of the many authors, publishers or readers concerned that your favorite newspaper is eliminating or cutting its book review section, you aren't alone.
Trade associations, book clubs and other groups, including the academic press, are petitioning newspaper publishers who have decided to eliminate or shrink their book review … [Read more...]
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