Linda Baldwin, associate publisher of Isthmus, the alternative weekly in Madison, Wisconsin, wrote to tell me she liked the advice I gave to restaurants that get bad reviews. In short, don't complain to the newspaper that the … [Read more...]
Media interviews: Balance of power has shifted to sources
If you're involved in a news story and you're afraid the media will misrepresent you, slant the news, or write it according to their own agenda, don't refuse comment, thinking they'll just go away and leave you alone.
As I've said so many times before, refusing an interview is … [Read more...]
Cross-promote your blog and ezine
One of the biggest mistakes made by Publicity Hounds who blog and also publish an ezine is failing to cross-promote from one to the other. For example, in this blog, there's a sign-up box for my ezine, "The Publicity Hound's Tips of the Week," just below my photo over on the right side. Many of you reading this blog arrived her by clicking on a … [Read more...]
Business reporters: 30 under 30 to watch
If you're pitching business news, you probably know lots of the big-name journalists who work for top-tier publications like the Wall Street Journal and Forbes. You may not be familiar, however, with some of the up-and-coming writers who are really making a name for themselves in business journalism. I harp constantly about researching … [Read more...]
Religion in the workplace a trend story worth pitching
The Spring issue of The Public Relations Strategist, published by the Public Relations Society of America, has a fascinating [Read more...]
Nursing homes, sponsor a talent contest
My ears perked up last week when my local TV station aired a story about the Ms. Missouri Nursing Home Contest. I smiled when I saw the video of one of the frail contestants, in great "American Ido"l tradition, crooning "It Had to be You" into the microphone. I'm foggy on the details, but I seem to remember the reporter saying that the woman who … [Read more...]
Stem cell research book needs publicity ideas
Yvonne Perry of Nashville, Tennessee writes: "I am publishing my book 'Right to Recover: Winning the Political and Religious Wars over Stem Cell Research in America' through Nightengale Press. The publication date is October 2007. "I and need some help determining who my target market is and some tips on how I might best reach them. I have set up … [Read more...]
Special event publicity: Try for a Guinness World Record
If you're planning a special event, generate publicity by staging a fun publicity stunt, and try to get into the Guinness Book of World Records. Philadelphia is really turning up the heat for its annual Fiesta on the Parkway, part of the Sunoco Welcome America! Independence Day … [Read more...]
Animal whisperer, here’s how to get onto radio
Sandra Larson of Elm, Texas writes: "I'm very interested in hosting a radio show as an animal communicator. On the air, I would do live readings for your audiences' favorite furry friends. Also, we could take the on-air audience on soul journeys which are guided meditations. After the meditation, if time permitted, we could share your callers' … [Read more...]
Pitch freelancers to increase your publicity hits
Start forming relationships with freelance writers if you want publicity. Many of them write articles for a variety of publications, which increases your chances for publicity. If they interview you for one article, they might rely on your expertise for another article for a different publication. [Read more...]
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