Dog Tweets–Win More Pitches

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

Win More Pitches
If you’re in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of any marketing agency.

Develop Visual Strategy For Your (Business) Google Plus Marketing
With both its fans and detractors, Google Plus is a pretty controversial social media platform. On one hand, it definitely is not as populated as the sheer number of “users” would suggest, thanks to the questionable move by Google to immediately give people a profile if they use any related service through their brand. On the other hand, it is certainly a valuable platform for professional users, particularly of the creative variety.

Gifts For Writers and Authors
If you are stuck for ideas and want to get gifts that they will really appreciate then check out these gift ideas.

10 Proven Press Releases
10 real-world press releases that got BIG TIME publicity paired with fill-in-the-blank templates to create your own.ram has officially passed Twitter with active users, making the photo- and video-sharing app the second largest social media platform.

The Difference Between Marketing and PR? It’s All in the Inflections
PR News asked its community how it would define the difference between marketing and PR.

The Art of Getting Customers
Learn how to attract customers and keep them coming back – from someone who has spent more than two decades helping companies do just that.

7 Content Marketing Trends for 2015
As we move into 2015, wow that has gone quick, we have collected thoughts on digital marketing trends from expert leaders and practitioners in their field.

The Best of The Publicity Hound’s Tips of the Week of 2014: Yours to regift
Here’s a gift that’s perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist.

Sony decision not to release ‘The Interview’ draws backlash
Sony Pictures has pulled “The Interview” from release in the wake of one of the largest corporate data hacks in history.

Why You Want Return Visits to Your Website
Because a high return visitor rate means you have content worth seeing again and again – in terms of a blog and other website content.

The Best of The Publicity Hound’s Tips of the Week of 2014: Yours to regift

Ebook--Best of 2014 coverHere’s a gift that’s perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist.

It’s “The Best of The Publicity Hound’s Tips of the Week of 2014,” an ebook that includes 26 tips from my popular email newsletter. I’ve been offering this ebook as a holiday gift for the last several years, and my subscribers love it because almost all the tips, tricks and tools are free, and the ebook is a helpful reminder of promotion they might have put off earlier this year.

Download the ebook, or use the handy app we created, by clicking on the links in red, below.

When sharing it, use this link which will lead people right over to this blog post: http://PublicityHound.com/bestof2014 (you can’t download the book from this link, which leads right back to this blog post. Look for the download instructions in large type, below.)

This year’s ebook has a special emphasis on book publishing, marketing and publicity. The ease of publishing means more authors will be facing stiffer competition online and offline to sell print books and ebooks. Read my pointers on how to sell a truckload.

Here’s what you’ll find in my free ebook:

Book Publishing, Marketing and Publicity

—Where to find a helpful list of 39 places to promote your books for free, including erotica and books for kids.

—The three most important groups of people to send requests to review your book.

—5 ways to use animated GIFs for publicity on Pinterest.

—Where to find 15 tips for marketing your book for less than a dollar.

—A fun, free idea for promoting your ebook and attracting attention galore on your Facebook page.

—Where to find 12 digital publishing tools the experts, including me, recommend.

—How to find book reviewers on LinkedIn.

—What to do, and not do, if someone gives your book a one-star review.

 

Ebook--Best of 2014 coverClick on the book to download the free ebook

 

 

 

 

 

 

 

MobileAppPhone

Click on the phone to add the app!

The “Best of” Mobile App

This is “The Best of the Publicity Hound’s Tips of the Week of 2014″, delivered to your mobile device. This is an app you can download to your smartphone or tablet so you can keep the ebook at your fingertips!

Problems accessing the book? Email my assistant, Christine Buffaloe, at Chris@SerenityVA.com

 

Make Money While Self-promoting

—9 reasons you should use crowdfunding, a way to get financial help from friends and strangers, to fund marketing your book or any other project.

—How you can make money from your blog by using the same simple tool used by a blogger and freelance writer for prestigious publications like Wired UK, The Atlantic and the New York Times.

—Why lots of website visitors aren’t completing your annoying “Contact” form and, instead, doing business with one of your competitors.

—How to take better product photos for your website and press releases, and drive more sales.

Radio Publicity

—The one word you should never use if you’re being interviewed on a radio talk show.

—What you need to know before you pitch multiple shows on National Public Radio.

—A directory of paid listings that radio show hosts, TV talks shows and newspaper and magazine journalists use to find expert sources and guests.

 

Facebook, Pinterest, LinkedIn

—Where to find almost three dozen killer Facebook tips, most of which are free.

—How Pinterest can pull traffic and give you excellent search ranking, even if your topic is dull, academic, yucky or difficult to illustrate.

 

Free Tools

—The free online tool that will analyze your press releases, blog posts, articles and any other type of writing and tell you how to improve it. It’s a digital editor, and the closest I’ve seen to a human editor.

Pitching an Idea

—One of the very best ways to pitch top-tier media when they won’t take your phone calls. (No, it isn’t email.)

—How to make a journalist to say “yes” to your pitch by doing what 9 out of 10 other people who are pitching don’t do.

—The one thing magazine editors say you must have if you want publicity for a new product (they are begging for this).

—5 reasons you should follow up pitches to journalists and bloggers, even if they tell you they don’t want follow-ups.

—How to use “before and after photos” in a publicity campaign, a super idea for nonprofits and small business owners.

 

Ebook--Best of 2014 coverClick on the book to download the free ebook

 

 

 

 

 

 

 

MobileAppPhone

Click on the phone to add the app!

The “Best of” Mobile App

This is “The Best of the Publicity Hound’s Tips of the Week of 2014″, delivered to your mobile device. This is an app you can download to your smartphone or tablet so you can keep the ebook at your fingertips!

 

Problems accessing the book? Email my assistant, Christine Buffaloe, at Chris@SerenityVA.com

 

Blogging

—6 reasons why blogs won’t die, and the most important reason you should be blogging.

Finding Your Target Market

—3 places where your target market hangs out online and can use someone with your expertise.

—A brain-teaser that will show you exactly how well you know your target market.

Let me know if you like the ebook and have used any of the tips. The Comments section awaits….

And if you don’t subscribe to these twice-a-week tips, you can do so in the white box at the top left side of this page.

 

Ebook--Best of 2014 coverClick on the book to download the free ebook

 

 

 

 

 

 

 

MobileAppPhone

Click on the phone to add the app!

The “Best of” Mobile App

This is “The Best of the Publicity Hound’s Tips of the Week of 2014″, delivered to your mobile device. This is an app you can download to your smartphone or tablet so you can keep the ebook at your fingertips!

 

Problems accessing the book? Email my assistant, Christine Buffaloe, at Chris@SerenityVA.com

 

Dog Tweets–How to Get Read: 8 Ways to Take your Blog From Existence to Greatness

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

How to Get Read: 8 Ways to Take your Blog From Existence to Greatness
There are lots of things that separate a great blog and great posts from the rest. What’s in your must have factors for a great blogpost?

How To Use Slideshare To Market Your Book

SlideShare is a great and often overlooked social media site that has great potential for marketing your books. Creating a SlideShare presentation takes time, but especially since you can use the presentation multiple places such as on your blog, it’s well worth the effort!

Don’t ditch my pitch: 5 ways to get a yes from an editor

While pitching stories can be frustrating, these tips will make the process easier and make it much more likely that you’ll receive a positive response.

Instagram beats Twitter with 300 million active users

Instagram has officially passed Twitter with active users, making the photo- and video-sharing app the second largest social media platform.

How to Find Good Topics for Infographics [VIDEO]

So you want to create an infographic, but you do not have a topic? You don’t even know where to begin. Here are a few things to keep in mind that can help you get on the right path to finding a great topic that can not only tell a story, but educate your audience.

The Benefits of Blogging for Your Business

As common as blogs are, it’s not so common to find a truly successful blog. So, in order to break through the hoards of them online, here are five ways to better host your company blog and the benefits that come as a result of following these pro tips.

Interview: Joan Stewart, Publicity Expert

2014’s final InterviewFX feature is one you definitely won’t want to miss! Today we’re sitting down with Joan Stewart, aka The Publicity Hound, a publicity expert who has coached thousands of business owners, marketers, and entrepreneurs on the topic of making their PR efforts more successful.

6 Ways to Jump on Holiday Sales

While it’s late in the season to be thinking of your holiday strategy, there are some great things you can still do to nudge sales in your favor.

5 Brilliant Ways to Get More Blog Social Shares
We all want more traffic and social shares for the content we create on our sites. So how can we get them? Easy… create content that provides value and is something that people actually want to share!

The subject line was irresistible

How a content strategist caught my eye with a perfect pitch.

 

Banner ad for book review product

 

Dog Tweets–12 ways to create a mailing list that will sell books!

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

12 ways to create a mailing list that will sell books
The key to a good newsletter list is simple really and the biggest piece of this is you’ve got to have something useful to say. While your friends and family might enjoy hearing about your latest book signing, people who happened onto your site and subscribed to your ezine might become bored with this information and unsubscribe.

What PR pros should know about the Supreme Court’s Facebook case
This is a milestone in social media litigation, and whether it’s for personal or brand use, PR pros should monitor the case closely to share findings (and suggestions) to keep company employees of all levels out of trouble on social media.

How to use this helpful social media cheat sheet when planning your next event
Sample Social Media Plan for Events was created by the folks at Marketo, a digital marketing agency. You can see an easier-to-read version of this in The Definitive Guide to Event Marketing, a free 120-page event marketing workbook that you can get in exchange for your email address.

The Art of Social Media for Writers
Writing a great book is just part of the equation, your social media platform is where readers will get to know you, find out about what you’re writing, and could determine the success of your book sales.

Goodbye, SEO: PR is the new king
Remember to find what’s truly interesting about your piece and ask yourself if it’s it really news, or just puff. If you don’t, you’ll find out soon enough when your press release spreads or flops.

Is it Time to Burn Feedburner? Yes! There are Alternatives
The essence of our research: there’s not one solution for all. It all depends on what your needs are. Feedburner is not working anymore, and it’s time to do the switch. Feedblitz (inexpensive) and Feedpress (slightly more expensive, but more features) are the way to go.

7 Ways to Think Like a CEO on Social Media
Tying social media to business outcomes is less likely to become a monthly or yearly nightmare to endure. It all comes down to your mind-set.

The worst media disaster of November 2014
September was quite a month for media blunders, but this one from a former pro athlete was the most bombastic of the bunch.

How to Write a Blog Post in Just 30 Minutes
Here are some ideas about how to keep the actual writing part short and sweet and make the whole process a good use of your time, whether you are at a growing startup or make up a one-man-band.

Free Graphics for this Holiday Season
Websites where you can grab free holiday graphics and use them on your websites and in your marketing.

 

Banner ad for book review product

 

Dog Tweets–23 compelling reasons your business needs a blog

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

23 compelling reasons your business needs a blog
Setting up a blog for your business requires a lot of valuable time and effort, and the hardest part is starting. Help is on the way. This post lists 23 reasons you should be blogging. It should be sufficient incentive for you to start blogging ASAP.

Holiday Newsletters for Business: How-to Stay Connected and Engage Readers
The holidays are a great time to say thank you, and an enewsletter can be a great way to say thanks and give credit to those who contributed to your success.

Business Blogging Etiquette: How To Properly Use And Share Other People’s Ideas
You can publish a blog post in an instant. But pause first and commit to using ethical practices and building good relationships across the web.

Define Your Niche In 5 Easy Steps
As a blogger, defining your niche might be the most difficult task you face. However, it is the most important one.

Blogging Challenge: Find a Blogging Buddy
Having a blogging buddy can help you make sure you’re blogging regularly. The challenge is to work on developing mutually beneficial relationships. Sometimes this takes time, and you often have to give more than you receive, especially at the beginning.

Publish, Release, Launch: Some of The What and When of Book Publishing
Why is a published on a certain date? For marketing and publicity reasons, to get books out there when they will be featured most prominently, and when the media are interested in what the titles and authors have to say.

How to Calculate the Value of Your Blog
Understanding your blog’s value can help you determine if you want to invest more on its development, adjust your blogging strategy to make it more effective, or simply cut back on your investment entirely.

How to Carve Out Your Niche in the Proverbial Rabbit Hole
It’s the deep niche that differentiates you from competitors. Opportunity presents itself because you know where you fit in within the niche.

Making the Sale: How to Sell More on Your Website
Think of your website as a brick and mortar store. If Macy’s or Barnes & Noble created roadblocks to buying, they’d hurt the sales process. Authors often assume that a website store is different. It’s not.

Google Makes Mobile Optimization a Visible Search Advantage
Google has updated search results for mobile users to highlight websites that are optimized for mobile. Pages with mobile optimization will be tagged with a “mobile-friendly” label in the search results.

 

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