Issue #778 Dec. 14, 2013
Publisher: Joan Stewart
“Tips, Tricks and Tools for Free Publicity”
In This Issue
- Why an Opt-in Box is a Mistake
- Understanding Klout and Kred
- Publicity Summit Opens
- Hound Video of the Week
This Week in the Hound House:
I drove all over town this week, buying baby hats, little kids’ hats and dog hats for my German Short-haired Pointer, but they all fall off her head. I just can’t find a dog hat that will stay on. But there’s no shortage of reindeer antlers for dogs.
1. Why an Opt-in Box is a Mistake
True or false?
At your website, offer one opt-in box, preferably on your home page, where journalists and other visitors can download valuable free information in exchange for their name and email address.
Don Crowther says it’s a mistake to offer only one opt-in box. He has 10 at his website, and all offer different freebies for different target audiences, depending on what kinds of problems they need solved.
Each box yields about 10 new emails a day. That’s 100 a day, or 36,500 a year! I almost fell off the chair when he told us that during Thursday’s webinar on how to “Turn Social Media into a List-building Machine.”
This takes a lot of work. But create each box once, and they run on autopilot.
Publicity Hounds who attended also learned where to find step-by-step directions on how to create an opt-in box on their Facebook page, using some very simple HTML code that even a non-techie like me can handle. If you missed the live webinar, watch the replay here. Don makes a killer offer at the end, and it’s only good until Monday night at midnight.
2. Understanding Klout & Kred
If someone is thinking of hiring you for a fulltime job or a consulting assignment, they might wander over to Klout.com or Kred.com to check out your score.
What’s the difference between the two sites that measure your clout, influence and credibility? And which one should you be on?
Social media strategist Susan Gilbert explains the difference between Klout and Kred at her blog.
3. Publicity Summit Opens
The National Publicity Summit, held twice a year in New York City, is accepting applications for the event April 2-5 where you can personally meet more than 100 top journalists and producers and pitch your story face to face.
To ensure that everyone gets enough one-on-one time with the media, Steve Harrison is only admitting 100 attendees.
Previous summits featured journalists from Newsweek, Health, Redbook, Time, Family Circle, O the Oprah Magazine, Entrepeneur, People, INC., Parent, the New York Times, CNN, 48 Hours, ABC’s The View, Fox News and the Today Show. Many of them will return in the spring.
Click here to get an application. This is an affiliate link and I earn a commission if you attend the summit using that link.
4. Hound Video of the Week
Dread trimming the tree this year? Get some inspiration from these four-legged hounds that trim their own tree. One even climbs up on a ladder. If they can do it, you can do it.