Issue #1101 Feb. 21, 2017
Publisher: Joan Stewart
“Tips, Tricks and Tools for Free Publicity”
In This Issue
- Statistics Enrich Your Elevator Pitch
- How to Create an Author Media Kit
- Tomorrow: Why Email is Still #1
- Hound Video of the Week
This Week in the Hound House:
My Garden Club’s Winter Seminar was a big hit on Saturday. During the afternoon break, I was leaning against a waist-high water fountain behind me in the hallway, talking to someone, unaware that my rear end was pushing the “On” button and that water was dribbling out of faucet onto my clothes. The back of my blouse was soaked, and it looked like I wet my pants. Other than that, a good time was had by all.
1. Statistics Enrich Your Elevator Pitch
Here’s my old 15-second elevator pitch, the short explanation I give when people ask, “What do you do?”
“I’m publicity expert Joan Stewart, The Publicity Hound, and I teach authors, speakers, experts, CEOs and small business owners how to get thousands of dollars in free publicity and tell their story to the world, without an expensive publicist.”
Watch what happens when I add three numbers.
“I’m publicity expert Joan Stewart, The Publicity Hound, and over the last 20 years, I’ve mentored, coached and taught more than 50,000 authors, speakers, experts, CEOs and small business owners how to get thousands of dollars in free publicity and tell their story to the world, without a $20,000 publicist.”
Regardless of what you do for a living, numbers and statistics enrich your elevator pitch. They lend credibility to your expertise. They communicate your value far beyond words alone. Even if you have to estimate how many people you’ve helped, that’s OK.
To do: Study your elevator pitch. Approximately how many audience members have you spoken to? How many products have you sold? How many problems have you solved? How many books have you published? How much value have you delivered? How many clients have you served? Thanks to book shepherd Judith Briles for sharing this tip aboard our PublishingatSea cruise in January.
2. How to Create an Author Media Kit
You email a pitch to an editor asking that she consider your book for her magazine’s “New Product” section.
You panic when you see her response: “I’ll take a look. Send me your media kit.”
What media kit???
The digital kit that should have all the basic materials for journalists, bloggers, reviewers, retailers, individual buyers, event planners and anyone who wants to promote you or your book. Don’t be caught without one.
Join me at 4 p.m. Eastern on Thursday, Feb. 23, for a free one-hour webinar on “The Indie Author’s Guide to Creating a Killer Media Kit” with Joel Friedlander. We’ll walk you step-by-step through all 10 marketing pieces in your kit, and show you how we’ll help you shave weeks off the tedious chore of creating yours.
To do: Register for the free call. We’ll answer as many questions as we can at the end.
3. Tomorrow: Why Email is Still #1
If a journalist, blogger or influencer discovers you, and wants to stay in touch, don’t put the burden on them to track you down months from now.
Make it easy for them to hear from you every other week, or weekly, with email tips like the ones you’re reading right now.
Email remains the Number One marketing tool, hands down. Why? Because it’s the only way you can consolidate names and email addresses of people who you meet elsewhere online or offline and stay in touch with them quickly and inexpensively.
Here’s the best part. They’ve given you permission to contact them and build the relationship.
Bublish is hosting free training with me tomorrow, from noon to 1 p.m. Eastern Time, on “How to Use Email to Attract Fans, Create SuperFans and Sell More Books.” I’ll give you ideas galore on the types of content your ideas readers will want to read, even if you write fiction. Sending email tips or a newsletter will help you stand out from the many other authors who think this is too much trouble.
To do: Register for the call now before you forget.
4. Hound Video of the Week
When Daisy and Cooper get an ice cream treat at the McDonald’s drive-up window, Daisy gets hers first. Here’s why.