Issue #1150 Aug. 15, 2017
Publisher: Joan Stewart
“Tips, Tricks and Tools for Free Publicity”
In This Issue
- Remove 15 Words from Your LinkedIn Profile
- Pull the Press to Your Events
- Storytelling for Media Interviews
- Hound Video of the Week
This Week in the Hound House:
I’ve waited all summer for my potted dwarf sunflowers to bloom. But the deer beat me to it. They devoured the plant with the biggest blooms. But I’ve outsmarted them. Each night, I carry the seven other pots into the kitchen and keep them in a cardboard box, then haul them back outside the next morning. The battle rages on …
1. Remove 15 Words from Your LinkedIn Profile
Did you ever read a LinkedIn profile and think it sounds like all the others?
Overused words like “leadership,” “motivated” and “passionate” tell the visitor nothing unique about you.
One way to clean up the buzzwords is to show, not tell.
“Your professional summary is the first thing prospects see after your profile picture,” writes Melinda Lathrop. “Maybe you know that you exert leadership qualities, but too many of these overused words in your summary are going to make it hard for you to seem superior to your competitor. Rather, use concrete examples of how you’ve exhibited these traits.”
To do: Read the list of 13 other words and her sage advise on how to stand out from the crowd in her article “15 words to cut from your LinkedIn profile.”
#Buzzwords #LinkedIn Profile
2. Pull the Press to Your Events
Promoting an event?
Instead of a long, boring press release, the five Ws approach can pull more attendees and more media people.
Also, include an “Add to calendar” button in your event invitation.
To do: Read more tips in this Adweek article by Ben Hindman on “This is How You Get Press to Show Up at Your Event.”
3. Storytelling for Media Interviews
When you do a media interview, have a few stories in your back pocket.
Stories make your message memorable. Three tips:
- For TV or radio, use the shortest story possible to illustrate your main point. Save longer stories for print media.
- Offer print, broadcast and online media one good photo, or a series, that tells a story. Photos can include a strong main character, a hero, conflict or a happy ending.
- Publish audio and video stories to your website, or your YouTube channel, and let interviewers know where their audiences can find the stories–a great way to pull traffic!
To do: Read “Marketing 101: The Art of Storytelling” by Al Lautenslager.
4. Hound Video of the Week
This stubborn dog refuses to leave park despite owner’s efforts. Watch as the crowd cheers them on!