Issue #1333 Nov. 5, 2019
Publisher: Joan Stewart
“Tips, Tricks and Tools for Free Publicity”
In This Issue
- Flattering Poses for Fabulous Photos
- Thursday: Get Booked on National TV
- November Publicity Ideas
- Hound Video of the Week
This Week in the Hound House:
I’m using a Home Depot discount coupon this week to stock up on a product I can’t live without. It’s HDX 32-ounce Citrus Degreaser Spray. I use it for everything, from wiping down kitchen cabinets to getting tar off my hands. Way faster than Goo Gone. My other must-have cleaner is Grandma’s Secret Spot Remover, available at Walmart or on Amazon. Better than Shout.
1. Flattering Poses for Fabulous Photos
Here’s the worst way to take a photo of a group of people.
The person holding the camera shouts, “OK everybody, at the count of three, say cheese!”
The photo looks posed. Even worse, you look like a soldier standing at attention, stiff arms at your side.
Houston TV news anchor Dominque Sachse created a fun 16-minute video that includes lots of tips I’ve never heard on how to discover your best angles for the camera according to your body type. Some of them, she says, can make you look 5 pounds lighter. They include:
–Eliminate a double chin by standing tall, shoulders back, and tipping your chin downward slightly.
–For a full-body shot that makes you look thinner, turn your body slightly to the side at about a 45-degree angle, then turn the top of half of your body toward the camera.
–When standing, create “holes” by moving your arms away from your body and standing with legs slightly apart. Or bend on your knees and crouch down for a more informal look. This lets in the light and makes for a more interesting photo.
–If someone is taking a photo of you and a few other people, ask them to take several shots holding the camera at different levels, starting from the top and moving the camera down a few inches before each new photo.
To do: Watch the video above and take the time to experiment with the angles that make you look your best. Dominique says this takes time. But the results will be worth it.
2. Thursday: Get Booked on National TV
When you pitch a TV producer, you’re pitching someone with a certain mindset who’s looking for golden nuggets of information within the pitch.
They’re all asking themselves, “Would this person make viewers stop surfing and put down the remote?”
If they’re interested, they might ask you one question you must know how to answer because it could determine whether you get onto their shows or you end up in the rejects pile.
Find out what it is Thursday when four producers and guest bookers for ABC, CBS, NBC, and Fox share their best tips on how to move to the head of the pack. It’s at 2 and 7 p.m. Eastern, sponsored by Steve Harrison.
You will learn:
- How to understand the mindset of national TV producers and how to encourage them to book you as a guest.
- The strategy a husband-and-wife team used to land a 7-minute segment on the Today Show.
- What you should send TV producers (and what you shouldn’t).
- The most important question you must be able to answer to land a TV appearance.
- The biggest mistakes to avoid when pitching TV producers (including ones that could get you black-balled forever!).
- Case histories of three authors and entrepreneurs and the strategies they used to get on top TV shows.
You can use what you learn to get booked onto other big TV shows too, not just these.
To do: Register for the free call with influencers from the Rachael Ray show, The Wendy Williams Show, Live with Kelly & Ryan, and Telepictures Productions using this affiliate link. If you have trouble registering, hit Reply and I’ll help you.
3. November Publicity Ideas
Every morning on his show, Canadian deejay Wayne Kelly tells listeners what national day is being celebrated that day or what topic is in the limelight that week.
- Today, November 5, is National Medical Cannabis Day.
- November 6 is International Stress Awareness Day.
- November 7 is National Men Make Dinner Day.
- Next week, from Nov. 17-23, it’s International Fraud Awareness Week and Random Acts of Kindness Week.
If you can talk about any of these celebratory events, you could easily get booked on radio and TV shows, Wayne says.
To do: See Wayne’s long list of “November Radio & TV Publicity Ideas for Authors, Speakers, and Experts.”
4. Hound Video of the Week
There are dogs with better lives than yours. At least that’s true for the pooches in this E*Trade commercial.