Issue #922 June 6, 2015
Publisher: Joan Stewart
“Tips, Tricks and Tools for Free Publicity”
In This Issue
- 21 Ways to Localize News
- You Are the Media
- Aha Nuggets About Publishing
- Hound Video of the Week
This Weekend in the Hound House:
I can’t stop thinking about what I saw at the hair salon this week. They sweep up hair from the floor and putg it into plastic bags. It’s in demand by clients who sprinkle it around the perimeter of their yards to keep the deer away. Who knew? What do they do in the fall to get rid of the hair? Rake it?
1. Best Free Media Contact List
Publicity Hound Paul Krupin read the tips I told you about this week on how to use USNPL, the giant media database.
Leave it to Paul to come up advice that was much better than the ones I offered.
“To get newspapers, radio and TV to say yes, you have to localize the release. There are lots of ways to do this, but the most important three ways to do this is this: People, people, people.” Paul says:
–You have to be there.
–You have to engage the locals.
–You have to give real value to the local community.
Here’s a link which goes to a post containing 21 ways to localize. Paul wrote it seven years ago, but it’s still relevant today.
2. You Are the Media
top waiting around for the “big media people” to call you.
You have all the tools at your fingertips to create your own media outlets. You can have your own station (YouTube), your own radio show (a podcast), your own newspaper (Paper.li) and your own magazine (a blog).
On Goodreads and Amazon, YOU are the book reviewer. On Twitter, you have your own digital teletype machine.
That’s the message I’m taking to St. Louis when I speak to the St. Louis Publishers Association all morning on Saturday, June 20. If you’re in the area, join us for the three-hour workshop “Savvy Media Relations for Authors: The New Rules of Profitable Self-Promotion.”
3. Aha Nuggets About Publishing
If there’s a book inside you that’s dying to get out, but it’s stuck, here’s a nifty inspirational ebook filled with nuggets to get you moving.
It’s called an AhaBook, crowdsourced by speakers and attendees at the Author U Extravaganza in Denver a month ago. You’ll find 140 AhaMessages, all in 140 characters or less so they’re tweetable. You can get several week’s worth of tweets from this book, and you can also share the ahas on Facebook, LinkedIn or Google+ using the social sharing buttons under each “aha.”
Register with your name and email address and grab the free book.
4. Hound Video of the Week
Watch Beans the Hotdog react to a sad song.