Issue Issue #748 Sept. 7, 2013
Publisher: Joan Stewart
“Tips, Tricks and Tools for Free Publicity”
In This Issue
- Newsjack “Fat Letters”
- Did You Take My Podcast Survey?
- New Posts at My Blog
- Hound Video of the Week
This Weekend in the Hound House:
Perfect weather on tap for a blues concert today, and an art show and Green Bay Packers game tomorrow. This is my favorite time of year.
1. Newsjack “Fat Letters”
Schools throughout the U.S. are sending letters home with students, letting parents know about their kids’ Body Mass Index.
The kids call them “fat letters” and despise them.
Parents hate them, too, because they’re worried about what the letters will do to their children’s self-esteem.
But obesity is the new pandemic.
This topic is ripe for newsjacking, the term coined by David Meerman Scott for injecting your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. We’ve been doing that for years. But David gave it a catchy name.
I have six ideas for newsjacking this story. They’re at my blog.
Newsjacking also happens to be Tip #28 on my Pinterest board “50 Tips for Free Publicity”.
2. Did You Take My Podcast Survey?
Thanks for the many comments you offered on my idea for a Publicity Hound podcast.
If you missed taking my short survey, you can do so here. It will take less than a minute.
To thank you, I’ll send you a coupon code for $15 off any product or service, good until Oct. 3.
3. New Posts at My Blog
4. Hound Video of the Week
Thanks to Publicity Hound Kathleen Mahan of San Juan Capistronao, Calif., for this commercial from Beneful, the dog food made by Purina, and its reminder that it’s important to play. How many times would you guess they had to shoot this commercial before they finally got it right?