One of the best little tip sheets to hit my email box is Journalists Speak Out, the ezine published by Bulldog Reporter and edited by Brian Pittman. I find something useful in every one of them, like the nifty pitching tips in yesterday's issue under the headline "Be a Resource, Not a 'One Pitch' Wonder: Four Ways to Keep Your Pitches — and … [Read more...]
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When news breaks and journalists need to find sources to interview, they can't waste time Googling under certain words or phrases, then wading through a long list of websites and articles in search of the perfect source. Many of them go directly to Yearbook.com, a website where they can search among the thousands of sources and find exactly what … [Read more...]
Use more care when taking publicity photos
Whenever I send a news release about something I've done to my local newspapers or trade journals, I hardly ever hear feedback from my neighbors or peers, even when I know it's been printed. But when I send my photo with the release and it's printed, I hear a chorus that sounds like this: ---“I saw your picture in the paper!" ---“Did you know … [Read more...]
Tips for pitching TV after a disaster
If you don't subscribe to Bulldog Reporter's excellent ezine "Journalists Speak Out," you're missing some terrific pitching tips. Brian Pittman passed along several tips last week after interviewing Penelope Dunham, producer for ABC-TV's Channel 7 in San Francisco, on how PR people can pitch in the wake of a disaster. He gave me … [Read more...]
Use powerful subheads on press releases and other copy
Of the five stories that appeared on the front page of today's edition of the Milwaukee Journal Sentinel, my local newspaper, every one of them had a subhead just below the main headline. In today's edition of the Wall Street, all four stories on Page 1 also have subheads. You'll probably find something similar if you check your own local … [Read more...]
How to find a reporter’s hot button
One of the best ways to generate publicity for a product, service, cause or issue is to find a reporter who has experienced a problem that's related to the story you want to pitch. It's called finding a reporter's hot button and sometimes it happens purely by accident. Publicity Hound Carol Adams of Charlotte, North Carolina said she was having … [Read more...]
The news release is dead
Do you write news releases that require six levels of approval before they can go out the door? Do you labor over every word in your releases, and worry what reporters will think about the lame B.S. quote in the third paragraph---the one the boss insists be kept in? If so, you might welcome the claim from Sally Saville Hodge that the typical news … [Read more...]
Media hungry for news on “citizen journalism”
As I mentioned yesterday, I'm fascinated by all the "citizen journalism" experiments under way throughout the U.S. I'm not alone. Blogger Steve Outing says he wondered if he was writing too much about the topic, but that the responses to his blog items, and queries from "real" journalists, leads him to believe this could eventually be a hot … [Read more...]
CDs, tapes available from Media Relations 2005
If you missed the Media Relations 2005 conference in San Francisco in April, you can still learn terrific PR and publicity tips by buying the CDs or cassette tapes for $15 each. Read the entire list here. It includes the panel I participated in titled "The 10 worst Journalist Faux Pas You Can Make." I highly recommend three sessions: … [Read more...]
Newspaper editor wants how-to books, info
David Foster, managing editor of the Journal Register Company's News Gleaner family of newspapers, feeds feature stories to all the newspapers in his chain, including 24 dailies. "Each week I write a lead feature (usually linked to a book), an Off The Shelf column that focuses on overlooked titles, and 'How to ... ' which shows readers how to do … [Read more...]
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