Book publicist Alice Acheson gave 200 members of Publishers Marketing Association her four principles of publicity success this afternon at PMA University, the annual educational program for authors and publishers. Her principles are: 1. Start marketing the minute your book contract is signed. Write one paragraph about the book and one paragraph … [Read more...]
Search Results for: journalists
Every author should hear this media panel
If you're going to New York City next week for the BookExpo America convention, don't miss Steve Harrison's media panel on Saturday. I'll be there. I attended this last year when it was part of the convention, and it was one of the highlights of my trip. A panel of top-tier print and broadcast journalists offered their best tips on how … [Read more...]
Why food bribes work with broadcast media
The Milwaukee Brewers are off to a good start this year--yet another reminder of how using food to entice reproters to cover your story works. While Harley-Davidson was welcoming several hundred thousand bikers at its giant 100th anniversary reunion in Milwaukee several years ago, popular afternoon drive-time talk show host Mark Belling opened … [Read more...]
PR pros still far behind with blogging
When I attended the Media Relations 2005 conference in San Francisco April 10-12, one the things that surprised me most was that the PR profession doesn't take blogging as seriously as it should. There was only one panel devoted to blogging and RSS feeds. And I sat at a table with PR people who told me their bosses already have told them … [Read more...]
Build relationships with reporters
Get to know reporters who you want to cover you, and start building relationships. But how do you start building relationships with someone you don't know, particularly a reporter who is pitched dozens of times a day? Take a tip from Jeffrey O'Brien, senior editor at Wired magazine. "We love to talk about our work," he said. "On a very rare … [Read more...]
Submit online articles to pull website traffic
Once a month, small-business marketing expert Sharron Senter writes a how-to article that helps small businesses tackle a problem. She submits it to up to 30 different portals. A portal is a launching pad of sorts that helps consumers find destination and commerce sites. Search engine websites you are familiar with such as Google, Yahoo!, Lycos … [Read more...]
12 worst mistakes PR people make
It was difficult to pare them down to a dozen, but we did. Of all the mistakes PR people make when working with the media, Jon Greer of Bulldog Reporter's PR University and Liz Miklya of Weber Shandwick joined me in whittling down the list to 12. We presented them the Media Relations 2005 conference earlier this month in San Francisco. Here's our … [Read more...]
5 ways to drive sales with online publicity
Small-business marketing expert Lois Carter Fay, APR suggests these 5 ways to drive sales with online publicity: --Use others to promote you. Create something "viral"--something that people love to pass on to their associates--and you can really rake in the sales. When you think "viral," think fun, useful or something that everyone wants, like a … [Read more...]
How to complain if you suspect media bias
What should you do if you suspect that a journalist is giving your story unfair or biased treatment?
If you think a reporter is ignoring your story or giving it unfair treatment because it appeals to a conservative audience, and the reporter is a liberal, or vice versa, don't just sit by and accept it. Here are five ways to … [Read more...]
How to promote an online honeymoon gift registry
Maya Sunpongco of Giftpile.com in Chula Vista, California, wants to know how to promote her online honeymoon registry. From Danielle Shanke of Tempe, Arizona: "Rather than pitch a story to her local media, target brides specifically through bridal magazines and websites. You'll have a much more qualified audience. I bet you could easily pitch a … [Read more...]
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