When I called my sister on New Year's Eve to wish her a happy new year, I asked her what everybody was doing. "The geezers are upstairs watching TV and Tim is in the basement with his buddies playing poker," she said. Tim is my nephew. He and his buddies are 16. Back when I was a kid, the geezers were in our basement playing poker, and the kids … [Read more...]
Search Results for: journalists
How to find a publicist
It happened again this week. Two Publicity Hounds called and asked for my recommendation for a publicist. They expected me to rattle off a list of my top three choices, including contacting information. As I stated in my ebook "How to Hire the Perfect Publicist," I rarely if ever do that because I don't know whether the most important … [Read more...]
Use Meetup.com in your publicity campaign
If you're looking for a group with interests similar to yours and near your own community, or you want to target a group of people with a particular interest, consider Meetup.com. Formed in New York three years ago, the group has spawned smaller groups in 1,432 cities worldwide, including more than 1,200 in the United States. Pick a topic … [Read more...]
Include statistics when pitching a story idea
The next time you're reading a newspaper or magazine article, notice how many times the reporter mentions statistics high in the story. You should do the same when you pitch. That's because statistics help validate a story. I found the following statistics in just one section of the Weekend Edition of the Wall Street Journal: ---In November, … [Read more...]
2 new press release distribution services
Thanks to Publicity Hound George Hopkin of the United Arab Emerates for alerting us to two new free press release distribution services: USPRwire and UKPRwire. Both services complement the existing international service ClickPress at which was launched in March this year and is now used and visited by PR professionals and … [Read more...]
Let’s Expose the PR Flunkies
One of the worst ways that PR agencies rip off their clients is by forcing new hires to make those idiot phone calls to journalists asking questions like "I'm just calling to see if you got my news release and if you know when it will be printed?" These calls infuriate the reporters. The company mentioned in the news release looks bad. The agency … [Read more...]
Research reporters with a “Reporter of the Month” club
If you don't have a big PR budget, you'll love this idea. In fact, it's so cool, I wish I had thought of it myself.
It's called the "Reporter of the Month Club" and Dean Rotbart, a former Wall Street Journal columnist, deserves credit for suggesting it. Dean is head of the TJFR group and [Read more...]
How to get your product onto QVC
Ask yourself these five questions about the product you sell. Does it: ---Demonstrate well? ---Solve a common problem or make life easier? ---Appeal to a broad audience? ---Have unique features and benefits? ---Is it topical or timely? If you answered yes to every question, there's a good chance your product is an ideal candidate for … [Read more...]
Getting to know reporters will help you learn how to pitch reporters
When blogger Connie Bennett comes across an article on the dangers of sugar, she posts an item about it to her Sugar Shock! blog. She links to the article, then takes an extra little step that will generate publicity down the road. She emails the reporter who wrote the article and mentions that she linked to it. Connie, a member of … [Read more...]
Travel writers complain about lazy PR people
For every PR person who grouses about a rude, inconsiderate journalist, there's a journalist complaining about a lazy PR person. And the writers are sharing their gripes online. Thanks to Publicity Hound Lori Lisi of Joshua, Texas for pointing out this interesting thread at a discussion board for travel writers. Their gripes include PR … [Read more...]
- « Previous Page
- 1
- …
- 41
- 42
- 43
- 44
- 45
- …
- 48
- Next Page »