Cindi Leerman of WALK! Magazine writes:
I am the editor/publisher/owner of WALK! Magazine, a new quarterly publication.
I’m planning a gift giving guide for the Winter issue. However, I have no idea how to get submissions or who to contact. Athletic stores? Walking clubs? Readers? Manufacturers?
Any suggestions you can offer would be appreciated!
From The Publicity Hound:
You came to the right place, Cindi! Do three things:
Write your “query” and pattern it after the ones you’ve seen in the Media Leads section of my ezine. Refer to the archives. Be very specific in what you’re looking for and state what your requirements are in terms of photos and how you want them delivered. Include how you want to be contacted: snail-mail, phone or email.
—Send the query to me and I’ll put it in the Media Leads section of my ezine.
—Also email your query to Amy Bates-Stumpf. She sells an excellent subscription service to PR people called “The Gift List” and it provides leads, like yours, to PR people on which newspapers, magazines, etc. are are looking for certain types of copy and photos for gift lists like yours.
—Finally, go to ProfNet, the subscription service that matches journalists with sources. Register as a journalist, then submit the query to them.
Between the three of us, you’ll be flooded with copy and photos for your gift guide.