Press Release Tip 20
Create a calendar listing
The press release on how to publicize a meeting, which I showed you in Press Release Tip #19, can also be turned into a routine calendar listing.
I recommend you send these calendar listings to print and online publications, including blogs and websites that you know are interested in them.
When possible, write the listing in the exact format the publication or website uses. If you’re not sure, I’ve given you a good all-purpose format below. You can adjust the “who, what, when, where, why” formula to suit your needs.
Here’s the listing:
CONTACT: Joan Stewart at 262-284-7451 (days) or 414-284-2222 (evenings)
Port Washington, WI 53074
What: “How to Write Powerful Press Releases”
When: 1 to 3 p.m. Monday, April 22, 2019
Where: Meeting of PR Pros, Main Street Library conference room, 1234 Main Street, in the conference room.
Speaker: Publicity expert Joan Stewart
Cost: Free for members of PR Pros; $20 for non-members.
To register: http://www.PublicRelationsProfessionals.com/Aug28meeting or by calling 262-284-7451.
Note: Joan Stewart’s high-resolution photo is at https://PublicityHound.com/about
She is available for interviews and can provide a list of tips and other articles on how to write and distribute press releases, or on any other publicity-related topic. Call 262-284-7451 or email JStewart@PublicityHound.com
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Notice that at the end, I included the note about my photo, and the offer to contact me if they need more information. Why? Because many calendar listings include head shots of the speaker. Also, maybe someone will be intrigued by my offer and they’ll call on me to write an article or provide tips.
These kinds of calendar listings should also be sent to TV newsrooms so broadcasters can include your event in their daybook, the day-to-day listing of what’s happening when. Each day, they review the daybook to decide which events they’ll cover for that day’s newscasts.
Include information about good visuals that might encourage the TV station to send a reporter and camera person to your event. (For more tips on how to pitch TV newsrooms, see “How to Get on the Local TV News Tomorrow.”)
Opportunity #20 to write a press release: Your ezine or email tips
If you publish an electronic newsletter (ezine) or an email tip of the week, write a press release about it, even if you’ve been publishing it for several years. Be sure to mention the target audience, the benefits, and any freebies you’re offering to people who sign up. If you haven’t subscribed to my free email tips, delivered every Tuesday and Saturday, what are you waiting for? If you like this press release course, you’ll love my tips.
Next: How to use a press release as a “Help Wanted” ad.