Press Release Tip 16
How to write about multiple employee awards
Many companies write press releases about employee recognition ceremonies. But the problem is, if there are a lot of employees, the press release ends up looking like a big blob of gray. There are so many names and titles with all those commas and semi-colons that the readers’ eyes glaze over.
I like the way Medrad, Inc. presented this press release at its website. The company provides medical devices and services that enable and enhance imaging procedures of the human body.
Medrad listed the names of the employees, their titles, and the cities and states where they live, in a simple table. The table creates white space and makes it easy for scanners to find what they’re looking for. Consider this format when you need to include many names, cities and titles in your press release for things such as new employees, promotions, appointments to committees, etc.
Notice the links throughout the press release and the Safe Harbor Statement at the end, which I wrote about in Press Release Tip #14.
MEDRAD to Recognize 39 Employee Inventors and Authors
at Awards Dinner
FOR IMMEDIATE RELEASE
For additional information contact:
Luanne M. Radermacher, Corporate Communications
412-767-2400 ext. 3184
Dan Dieter, Product Communications
412-767-2400 ext. 3726
INDIANOLA, Pa., May 23, 2006 – On May 25, 2006, MEDRAD will honor 39 employee inventors and authors who have collectively generated 22 medical device patents and technical publications, enabling the company to deliver on its mission to improve the quality of healthcare. The patents and publications represent MEDRAD’s commitment to research and development and were submitted by teams of scientists, engineers and marketers charged with forging the next generation of MEDRAD products.
“MEDRAD’s growth is and has always been fueled by innovation and technological advancements. These thirty-nine inventors, through their collective creativity and ingenuity, have helped to improve the quality of healthcare and enable MEDRAD’s continued growth. We owe a great deal to their talent, effort and contribution,” remarked Joe Havrilla, chief technology officer.
MEDRAD has a long history of innovation, beginning with founder M. Stephen Heilman, M.D.’s invention of the first angiographic injector in 1966. An emergency room physician by day, “Doc” created a machine to power inject contrast agent into the vessels during an angiogram procedure, making it possible to better diagnose his heart disease and stroke patients. MEDRAD went on to develop the first injection systems for CT, MR and ultrasound and the first MR-compatible infusion system.
The annual recognition dinner will take place at J. Verno’s Studio on Pittsburgh’s South Side with John P. Friel, President and CEO of MEDRAD, INC., as the keynote speaker. Other speakers include Joe Havrilla and Greg Bradley, executive director of corporate intellectual property.
Awards will be presented to these patent holders and authors:
|Name||Title||Place of Residence|
|Alan D. Hirschman||Business Development Technical Director||Glenshaw, PA|
|Albert Song||Sr. Engineer Software||Pittsburgh, PA|
|Anthony R. Barbati||Marketing Technical Specialist||Pittsburgh, PA|
|Arthur E. Uber III||MEDRAD Fellow||Pittsburgh, PA|
|Arun Ranchod||Manager Business Development||Ellwood City, PA|
|Bradley J. Adams||Mechanical Project Engineer CT NPD||W. Leechburg, PA|
|Chris L. Swenglish||Project Engineer Mechanical||Connellsville, PA|
|Dale Poth||Senior Technician||Pittsburgh, PA|
|David M. Griffiths||Principal Research Engineer||Pittsburgh, PA|
|David M. Reilly||MEDRAD Fellow||Glenshaw, PA|
|Donna C. Feo||Clinical Specialist||Poland, OH|
|Edward J. Rhinehart||Principal Engineer Research||Monroeville, PA|
|Edward P. Liscio||Program Manager||Murrysville, PA|
|Eugene A. Gelblum||Program Manager Innovation||Pittsburgh, PA|
|Frederick Trombley, III||Staff Engineer Research||Gibsonia, PA|
|Gary Bastin||Global CV Sales Manager||Greensburg, PA|
|Gerald W. Callan||Executive Director CV NPD||Cranberry, PA|
|James A. Patterson||Senior Electrical Engineer||Claridge, PA|
|Jeffrey Evans||CT Associate Product Manager||Wexford, PA|
|Jeffrey H. Hicks||Senior Mechanical Technician||Jeannette, PA|
|Jeffrey Kelly||Executive Director Marketing||Sewickley, PA|
|Joseph B. Havrilla||Senior Vice President Corporate Innovation & CTO||Pittsburgh, PA|
|Karen Zelenski||HR Business Group Partner||Seven Fields, PA|
|L. Robert Crouthamel||Project Engineer Electrical||Mars, PA|
|Linda M. O’Meara||Software Staff Engineer||Pittsburgh, PA|
|Margaret Cavanaugh||Customer Support Business Process Analyst||Tarentum, PA|
|Michael J. Naughton||Senior Engineer Software||Pittsburgh, PA|
|Michael J. Yanniello||Senior Technician||Cheswick, PA|
|Michael Reichel||Principal Technical Associate||Pittsburgh, PA|
|P. Eric Pavlik||Mechanical Principal Technical Associate||Natrona Heights, PA|
|Page A. Cedarholm||Project Coordinator Cell Therapy Corporate Innovations||Pittsburgh, PA|
|Rhett A. Harper||Director Finance-Corporate Budgeting & Innovations||Monroeville, PA|
|Rosemary Almon-Martin||Vice President PEC & Marketing Services||Saxonburg, PA|
|Russell M. Evans||Global Sales Vice President||Natrona Heights, PA|
|Scott Griffith||Program Manager Nuclear Medicine||Delmont, PA|
|Terry A. Heagy||CT Clinical Specialist||Gibsonia, PA|
|Walter Grumski||Manager CV Technical Specialist||Pittsburgh, PA|
|William Baldwin||Program Manager||Pittsburgh, PA|
|William E. Bullis||Vice President NPD||Cranberry, PA|
MEDRAD, INC. is a worldwide leading provider of medical devices and services that enable and enhance imaging procedures of the human body. Used in diagnostic imaging, MEDRAD’s product offerings include a comprehensive line of vascular injection systems, magnetic resonance (MR) surface coils and patient care products, and equipment services. Total 2005 revenues were $411 million. MEDRAD is a 2003 recipient of the Malcolm Baldrige National Quality Award, the top honor a U.S. company can receive for quality and business excellence. The company’s world headquarters is near Pittsburgh, Pennsylvania, in the United States. MEDRAD is a U.S. affiliate of Schering AG, Germany (FSE:SCH; NYSE:SHR).
Cautionary Statement Regarding Forward-Looking Statements.
Certain statements in this press release that are neither reported financial results nor other historical information are forward-looking statements, including but not limited to, statements that are predictions of or indicate future events, trends, plans or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause actual results and Medrad’s plans and objectives to differ materially from those expressed or implied in the forward-looking statements. Medrad undertakes no obligation to update publicly or revise any of these forward-looking statements, whether to reflect new information or future events, circumstances or otherwise.
Opportunity #16 to write a press release: Debates
Debates of any type warrant a press release–school debates, political debates, community debates, debates over religious topics and more are all events that you should publicize. Be sure to state who’s on each side, and what readers need to do if they want to attend the debate.
The media, as well as social media, love controversial topics such as abortion, gun control, prayer in schools and immigration reform, which are frequently the focus of debates. So why not have the debater write an opinion column on the topic and submit it as a guest blog post or a letter to the editor? See my “Special Report #4: How to Write Crisp, Compelling Letters to the Editor That Promote Your Product, Service or Favorite Cause.”
Or grab my entire Value Pack of 52 special reports for only $97, a savings of $267 if purchased individually. See the entire list of titles and order here.
Next: Publicize a contract you’ve won or are awarding.