Press Release Tip 82
Industry-specific press release distribution services
If you want to distribute your press release only to media and others in a specific industry, or to specific types of audiences, you have several choices. They include:
The newswire of corporate social responsibility
Specializes in press releases for the energy industry.
Distributes environmental news
Distributes press releases for the legal industry and organizations such as the U.S. Internal Revenue Service, U.S. Securities & Exchange Commission and the U.S. Justice Department.
College press releases and wire service
Curious about whether there’s a press release distribution service specifically for your industry? Someone at your trade association might know. Or do a search for [press release distribution service] + [(your industry)] and see what you can find. If
Opportunity #82: Training seminars you attend
Be sure to mention whether the training was part of a certification program. You can even share some of the things you learned. If you want to start forming relationships with journalists who write about any industry, one of the best ways to do that is by connecting with them on sites like Facebook, Twitter and LinkedIn. I explain guidelines to follow, mistakes to avoid, and little-known tricks you can use to track down, research and connect with journalists and bloggers who you want to cover your story. In my training program “How to use Social Media to Connect with Journalists,” I show you how to help them, impress them and build the relationship so they’re receptive to your pitch.
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