Press Release Tip 39
Use numbered lists
Numbered lists easier to read.
This press release is from Debra Holtzman, a child safety expert, who posted it online at Expertclick.com [affiliate link] where she has a subscription and is a member of their Experts Database.
Debra can write up to 52 press releases a year and takes full advantage of her subscription. All her releases are picked up by the Google and Yahoo news feeds and Lexis-Nexis.
As a result, the media, including many top-tier outlets, contact her frequently when they want background and commentary on child safety issues. Also, parents who are concerned about child safety find the releases online, and many of them buy her book. Notice how she has listed some of her biggest media hits at the end of the press release.
Tips for Keeping Your Holiday Guests and Pets Healthy
Debra Holtzman offers tips for keeping healthy and worry-free when hosting friends, family, and pets:
1. Always use a food thermometer to be sure foods are safely cooked. About 48 million people (1 in 6 Americans) get sick and 3,000 die each year from foodborne diseases, according to estimates from the Centers for Disease Control and Prevention.
2. Buy pasteurized juices and cider. Pasteurization is a heat process that kills harmful bacteria. If you aren’t sure if a product is pasteurized, boil it for a minute and let cool before serving.
3. When preparing homemade eggnog always use pasteurized eggs. Raw eggs could be contaminated with salmonella. The store-sold eggnog in cartons is pasteurized.
4. Don’t leave party platters at room temperature for over two hours, where bacteria can grow to harmful levels. Arrange food on small platters and replace them often with fresh, refrigerated platters of food. (Using a kitchen timer is a good idea because we can easily lose track of time with so much going on.)
5. Hot foods on buffet tables should be held at 140 °F or warmer. You can keep hot foods hot with chafing dishes, slow cookers and warming trays. Cold foods should be held at 40 °F or colder. Keep foods cold by nesting dishes in bowls of ice.
6. Keep spiked holiday punch and eggnog–and their ice cubes– out of the reach of children and pets. Alcohol affects children (and pets) more drastically than adults, so even small amounts of alcohol can be dangerous. Remove all empty and partially empty cups as soon as possible.
7. Foil-wrapped baked potatoes should be kept hot or refrigerated to prevent botulism. Also, avoid using green or sprouted potatoes. They contain a toxin called solanine, which can cause gastrointestinal problems.
8. Keep your chocolate goodies out of reach of pets. Chocolate is toxic, and sometimes even fatal, for animals. The toxic substance which chocolate contains is called theobromine, a compound that is very similar to caffeine. Baker’s chocolate (pure, unsweetened chocolate or cocoa powder) is the most dangerous.
Other food items that can be toxic to pets include caffeine products (coffee, tea), garlic, onions, grapes, raisins, avocado, macadamia nuts, and sugarless chewing gum and products containing xylitol.
9. Refrigerate custard-type pies, including homemade lemon meringue varieties and pumpkin pie. If you store these pies at room temperature, they can grow dangerous bacteria.
10. Ask guests beforehand if they or their children are allergic to any food. Also, keep out of reach of young children firm, round food, such as popcorn, nuts and candy canes because they pose a choking risk.
Lastly, remember to wash hands thoroughly before and after handling food, beverages or utensils. And keep up-to-date on all product recalls and safety alerts: visit http://www.Recalls.gov
Debra Holtzman, J.D, M.A., is a nationally recognized child safety and health expert and award-winning parenting author. She holds a B.A. in communications from the State University of New York at Albany, an M.A. in occupational health and safety from New York University, and a J.D. from St. John’s University School of Law. She has made hundreds of media appearances including ABC World News, NBC’s The Today Show and Weekend Today. Debra teaches infant and toddler safety and CPR at a regional hospital and is a certified child passenger safety technician.
Debra’s best-selling book, “The Safe Baby: A Do-it-Yourself Guide to Home Safety and Healthy Living” (Sentient Publications) offers parents easy-to-implement solutions and cost-saving tips to keep children and pets safe and healthy.
Visit Debra Holtzman’s Website http://thesafetyexpert.com, Connect with her on Twitter @SafetyExpert and on Facebook http://www.facebook.com/DebraHoltzmanTheSafetyExpert
Opportunity #39 to write a press release: Job change
If you take a new position, write a press release for your local newspaper, business journal and trade publications. Often, this will generate no more than a few lines of type in the back of the paper, but it keeps your name out there, in between the bigger stories you’re generating. Want to be featured in an even bigger story about your job change? Contact a reporter or columnist who writes on career issues and share your experiences finding a job.
Next: Drive traffic to your website.