The Publicity Hound’s Special Report #12
52 Tips for Kick-Butt News Releases (and Bonehead Mistakes to Avoid)
A press release is one of the most important items in a publicity campaign because it provides basic information about your product, service, cause, issue or event.
- 8 things to do before you write
- The basics of a news release
- Optional attachments
- Tips for e-mail releases
- How to follow up
- The best ways to use your web site
- 6 bonehead mistakes to avoid
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