Rave Review–3 Media Hits in Two Days:
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You will learn:
- How to identify the all-knowing, all-powerful “Queen Bee” in every TV newsroom
- Who reports to whom and who decides what gets on the air
- How many people in the same newsroom should receive your identical story pitch—and why
- The one month when you stand the best chance of getting onto TV
- How to find the assignment editor’s hot button and hit a home run
- The best way to communicate with TV news people who are busy, busy, busy
- The one person in the newsroom who will welcome your pitch with open arms
- The secret weapon you can use as a bribe to get their attention
- The same secret weapon to use as a thank-you
- How to sound “cool” by talking the language of the TV newsroom (you will learn specific words and phrases that will make you sound cool)
- The two best days of the week to piggyback your story idea onto national survey results
- What to give assignment editors to get them to bite
- How to use the TV news to sell more products and services without sounding like you’re asking for a free commercial
- The best times to call the newsroom…when most people wouldn’t think to call
- The worst times to call…call during this time and they’ll brand you as a pest
- The most powerful way to follow up your pitch (phone, email, etc.) so they get back to you
- How many times to call a specific reporter before you are viewed as a pest
- The “formula” for the perfect story and how to let them know you understand it
- How to piggyback off holidays and seasonal events…these are things the media MUST cover
- Hot themes that assignment editors love…pitch these and you’re as good as on the air
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