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Damage Control: How to Keep the Media from Making a Mess of Your Story
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Questions You Can Expect Reporters to Ask During an Interview
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How to Use Free Publicity to Attract and Keep Qualified Employees
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How to Write Crisp, Compelling Letters to the Editor that Promote Your Product, Service or Favorite Cause
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How to Identify Story Ideas Within Your Company or Organization
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How to Write How-to Articles that Position You as an Expert
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How to Write the Perfect Pitch Letter that Convinces an Editor to Write About You
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How to Snag Free Publicity for Your New Business
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Powerful Publicity Tips for Your Fund-Raiser or Special Event
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52 Tips for Kick-Butt News Releases (and Bonehead Mistakes to Avoid)
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