The next time you do a TV interview, follow this tip from TV producer Shawne Duperon's newsletter. Only use the anchor's or reporter's name when you're saying hello. Never repeat it when you're answering a question. "Your goal, as an interviewee, is to have the audience feel like you're talking to them. Repeating the anchor's name can make the … [Read more...]
Reality TV shows: How to sell your idea to Hollywood
Everybody, it seems, wants their own reality TV show like American Idol, The Apprentice or Project Runway. But how do you break into the lucrative world of reality TV, whether you've got an idea for a multi-million-dollar series or a low-budget niche show on cable? Be in West Hollywood from 7 to 10 p.m. on Monday, March 3. That's when [Read more...]
Top 10 ways authors can make radio interviews pay
Joe Sabah, author of the book "How to Get the Job You Really Want---and Get Employers to Call You" brags that he's sold $357,000 worth of books by doing 682 radio interviews "and 680 of them by phone." He's one of the masters of radio … [Read more...]
Embarrassing a reporter during an interview can backfire
When you're doing a media interview and the reporter asks you a question you'd rather not answer, never say "no comment." The only thing that's worse than that response is trying to embarrass the reporter by asking an unrelated question so preposterous that it's designed to throw him off guard. People who do that usually end up embarrassing … [Read more...]
Dirty hotel glasses story on D.C. radio show today
Thanks to Publicity Hound Natasha Henry, a writer for the Tower Federal Credit Union in Laurel, Maryland, for letting me know that the story on dirty hotel glasses, which I [Read more...]
Newspaper, radio layoffs, buyouts can work to your advantage
It's time to say buh-bye to some of your favorite reporters. Right now, all over the U.S., there's an exodus of experienced, high-profile, high-priced journalists taking early retirement. To boost profits, newspapers are offering buy-outs to some of their veteran staff members who will be replaced with cheaper, less experienced reporters and … [Read more...]
Overweight sugar addicts wanted for TV show
Connie Bennett, author of the book "Sugar Shock," alerted her readers in this blog post that the casting company that producted "The Biggest Loser" is looking for overweight sugar addicts to be part of the show. You must be available for shooting on … [Read more...]
Oprah crisis: Topic of my first blog for Huffington Post
"What CEOs Can Learn from Oprah's Sex Abuse Scandal" is my first contribution as a blogger for the Huffington Post. They posted it it under both Business and [Read more...]
Google Alerts leads to ‘Good Morning America’ gig
What's a valuable, time-saving tool that every Publicity Hound should use?
Publicist Renee Young can tell you. Her client, Dr. Amiya Prasad, a New York City plastic surgeon, appeared on a two-minute segment on this morning's "Good Morning America" as a result.
Oprah scandal: A lesson in crisis management and a correction
Please note the correction in the seventh paragraph of the post below, which was brought to my attention today, October 4, 2008 when a reporter from People magazine called me for a comment regarding this story. The story states that Oprah's former headmistress … [Read more...]
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