If you're angling for some free publicity this holiday season on radio or TV talk shows, here's a tip that I included under the headline "...And Build the Relationship" in Tuesday's issue of my … [Read more...]
Pitch an entire segment for the morning TV talk shows
If you're trying to get onto one of the big morning TV talk shows to promote a product, tie it to a current event---and then sweeten your pitch by offering similar products. That's what Liz Murphy of [Read more...]
Pitching ‘All Things Considered’? Pitch while the story is hot
If you're pitching National Public Radio's "All Things Considered," Carol Klinger, associate editor, who has worked for NPR since 1995 and fielded thousands of … [Read more...]
If you missed Oprah’s guest booker, join her Thursday
Wouldn't it be great if you could get inside the minds of the army of bookers who decide which authors and experts get booked on Oparah, FOX News, CNN and other big shows? They could tell you instantly exactly what kinds of topics they're looking for, how to pitch them and the big mistakes that would automatically disqualify you. [Read more...]
Why is ‘the mic is always on’ so difficult to understand?
It happened again---not to two starry-eyed, naive news sources who sat in front of the TV cameras for the first time---but to two political insiders who should have know better. I call it microphonitis---blabbering on and on about private matters and personal opinions and even uttering obscenities---while a microphone is pinned to your … [Read more...]
Grade Edwards’ ‘Nightline’ interview: How did he do?
Put politics aside for a minute. If you saw the interview that ABC's "Nightline" did with former Democratic presidential candidate John Edwards on Friday night, tell us how you think he did from a PR standpoint. If you missed the interview, you can watch … [Read more...]
Did Jesse Jackson know the mic was on?
How could the Rev. Jesse Jackson, a master at playing the media like a fiddle, not know the mic was on last week when he made that repulsive comment about castrating Barack Obama? One of the very first things you learn in Media Training 101 is that if you're mic'd, always assume it's on and never say anything you wouldn't say off the air. I heard … [Read more...]
What Tim Russert taught us about how to interview
After almost five days of non-stop tributes to Tim Russert, none was as fascinating as the five-year-old article I found last night titled "How to Beat Tim … [Read more...]
Unusual weather a perfect chance to pitch weather stories
Flooding in the Midwest. Wild fires in California. Snow in the Northwest. Scorching heat on the East Coast. And it's still only spring. This is the time to pitch weather stories. If you sell or give away a product or service to help people cope with the weather, let the media know. They're hungry for any tie-in. Several years ago, after terrible … [Read more...]
NPR Books Watch Contest goal: Get more authors on NPR
When National Public Radio interviews an author, it's almost a ticket to the top of the Amazon.com lists. But the way book publicist Yen Cheong calculates it, the … [Read more...]
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