Everybody, it seems, is Twittering these days. And for good reason. You can follow your friends who are Twittering, use Twitter numerous ways in your business (more about this in a minute), and even search for other Twitterers using specific keywords. Last week, Publicity Hound Harry … [Read more...]
Journalists search LinkedIn for ideas, topics, trends—and dirt
If you have a profile on LinkedIn, don't be surprised if a journalist calls and says she found you there. Could be she's an investigative reporter who's digging up dirt on your former employer. Or maybe she's just looking for story ideas, did a search at the site and your profile popped up. Check out [Read more...]
Journalists using social networking sites to find sources
The 2008 PRWeek/PRNewswire Media Survey reveals some interesting results about the way journalists do their jobs. When they hunt for sources and do research before writing, many of them use three popular social networking sites to save time: LinedIn, MySpace and Facebook. PRWeek surveyed more than 1,200 journalists and bloggers. One out of four … [Read more...]
LinkedIn can provide comments from experts
When you've got a great headline for a how-to article you want to write, and you're looking for experts to provide background or commentary on your topic, consider LinkedIn, the most popular social networking site for business … [Read more...]
Freelancers, journalists can connect on Reporterist.com
Typical problem for freelancers: When they pitch an article to an editor, they must wait to hear back from that editor before they can pitch elsewhere. But a response can take days and maybe even weeks. Typical problem for editors: With staff cutbacks, they're relying on good freelancers more than ever. And timeliness is still an issue. Some … [Read more...]
Why social media PR? Kids advise parents on purchases
Hewlett-Packard is expanding into the social media sphere and targeting college-age consumers, who offer advice to their parents and grandparents on which notebooks, desktops, work stations and other entertainment equipment to buy. That's part of a new PR campaign it's launching, with help from [Read more...]
Targeting teens? Use MySpace and Facebook equally
If you're targeting teens with a message about your product, service, cause or issue, it's a mistake to use only MySpace or only Facebook. [Read more...]
Social media: How to measure your marketing efforts
Shel Holtz is moderating the afternoon brainstorming session at Ragan's "Unconference" in Chicago and we're talking about how to measure whether social media marketing efforts is effective. Some ideas we're discussing: --Use social media to drive traffic to your website, then capture email addresses and start building an opt-in list of people who … [Read more...]
Social media ‘Unconference’ off to a fast start
I'm in Chicago, at Ragan Communications' "Unconference," the daylong brainstorming session just before the big two-day event, designed to help corporate PR people understand how to use social media. After the first hour, here are some quick notes in Q&A format. Q. What is social media? --Wikis (Editable HTML pages) --Blogs (Posts with … [Read more...]
Social media consumers must be fed—here’s how
I love Peter Baron's article Learning to Feed Social Media Consumers because it's chock full of examples on how to spread your message far beyond traditional media to social media sites like YouTube and Facebook. Unlike pitching traditional … [Read more...]