When I created my profile on Facebook many months ago, I was reluctant to use the site because I found it incredibly confusing. Most days, I just ignored it. In the process, I missed numerous opportunities to start building a community of people who cared about … [Read more...]
Hate social media? This may change your mind—and the boss’s
Do you hate Twitter and refuse to use it because "who cares what I had for lunch?" Do you abhor Facebook and predict it will be passe by next year, so why go through all the trouble of creating a profile? Does your boss prohibit people from using Facebook at work? And nix your budget requests for social media? If so, read this [Read more...]
Job-hunter offers $6,000 finder’s fee on LinkedIn
If you're unemployed and desperate, it's time to muster a little creativity, stage a kick-butt publicity stunt, and call on your LinkedIn connections to help land the perfect job.
Enter Beverly Shepard, who has been job-hunting for 16 months and jobless since January when The Virginia-Pilot newspaper eliminated … [Read more...]
Twitter app helps promote Tweetups and other live events
If you're promoting a Tweetup, an event where people who Twitter come together to meet in person, or an event that's open to anyone regardless of whether they tweet---like a class, a book-signing, a fund-raiser, or a fashion show at a department store---check out [Read more...]
Oprah, here are 5 ways to improve your Twitter bio
Dear Oprah: Welcome to the Twittersphere. The 324,821 followers you've managed to amass in two days put to shame the measly 6,572 I've attracted in about a year. But I can't help myself. Please, please, do something a little more creative with your bio! "Live your best life" is fine. Unlike the 140-character limit for tweets, however, Twitter … [Read more...]
Am I stingy by not answering a LinkedIn question? You decide
When I checked my email this morning, somebody who I know invited me to answer a question she had posted at LinkedIn. She was asking for suggestions on how to promote something. Just as I started to answer it, I noticed that she was asking for a private answer, not a public one. I stopped in mid-sentence, left the site and started doing something … [Read more...]
Hate Twitter? Claim your username to protect your brand
If you hate Twitter or refuse to Twitter, do just one thing that will take no more than a minute. It will save you aggravation later if you change your mind and decide to join the millions of smart Publicity Hounds who are twittering. Go to Twitter right now and claim your username so no one else … [Read more...]
Massive Twitter directory lists tools, apps galore–bookmark it
One of the biggest frustrations with Twitter is staying on top of the hundreds of tools and apps that make Twittering faster and easier.
When I hosted a teleseminar with Twitter expert Warren Whitlock last summer on [Read more...]
Twitterers, do you ‘unfollow’ people who ‘unfollow’ you?
Dan Janal of Shorewood, MN, owner of PRLeads, writes: "I subscribe to UseQwitter.com which tells me when people stop following me on Twittter. "I recently became very active on Twitter and many people started following me---more than 400 in a … [Read more...]
Social networking ROI: A testimonial more valuable than an ad
Many Publicity Hounds say they don't understand social networking's return on investment. How can spending 15 minutes a day, or several hours, bring more leads or more sales, they wonder. Here's one way. I discovered it yesterday morning, shortly after answering a question on LinkedIn. … [Read more...]
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