Tips, Tricks & Tools for Free Publicity
By Joan Stewart
Remembering passwords to your website, blog and email program are hard enough. But if you're participating in social media, it can be a nightmare, particularly since it's a good idea to change them periodically.
I've been using a great program called KeePass, the … [Read more...]
By Jeanne Hurlbert
New survey results from ComScore tell a dramatic story about the influence social media is wielding this holiday shopping season--and it's a story to which smart retailers are paying attention.
The survey results estimate that social media has influenced fully 28% of holiday shoppers this … [Read more...]
Companies and nonprofits everywhere are scrambling to create social media policies.
But before you appoint a special committee within your organization to do weeks of research, and then summon your expensive attorneys, scan this helpful list of more than 80 sample … [Read more...]
What do you do when you're walking past the sales department in your company and you see a sales rep uploading a photo of him and his drunken buddies to his Facebook page?
What about that strange guy in Receiving who tweets about all things Gothic and, occasionally, slips the name of your company into his weird tweets?
Or the … [Read more...]
Stop spending precious time creating original content for all your social media sites.
Here's a valuable shortcut---a quick way to use expertise you've already shared with somebody, and turn it into a video.
Several months ago, on LinkedIn, I answered a question about all the ways an author could use Twitter to … [Read more...]
Thousands of people who are being downsized, right-sized and capsized during this bad economy aren't waiting around for a job offer. They're looking to the Web for their next career---and maybe even riches. Enter [Read more...]
Shane Gibson's list of 20 social media tips under 140 charcters is a handy reminder for social media newbies as well as veterans. Reading the list, I thought of four common mistakes people are still making, based on the questions I'm … [Read more...]
If there's a way to cause confusion for the masses, Facebook will discover it. That's what's happened within the last 24 hours. Facebook announced yesterday in its blog that users can start claiming their vanity URLs for both their Profile and Pages starting at 12:01 a.m. on Saturday, June 13.
An alert reader … [Read more...]If you own a restaurant, bar or nightclub, don't miss the fabulous tips from Restaurants & Institutions on how to participate in social media. Senior editor Alison Perlik offers sound advice on how to do more than just create a presence on Facebook and Twitter. Her tips are so valuable that they can be used by the owners of almost any … [Read more...]
Several readers responded to the item I posted in yesterday's publicity tips newsletter about how Facebook is expected to announce this week that it's offering vanity URLs. "What's the big deal?" one reader asked in an email. "Anyone can already do a short URL---yours would be [Read more...]
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