"Publicity expert" questions usually come from high school or college students, but sometimes from people who want to become publicists or PR pros.
"How do become a publicity expert, or … [Read more...]
Corporate speech pathologists need ideas for marketing accent modification services
This "Help This Hound" question comes from Katie Schwartz, president of the Corporate Speech Pathology Network:
"I … [Read more...]
Offer journalists, bloggers a Skype interview with you or your expert
The more "extras" you can offer journalists and bloggers when you pitch, the more you increase your chances they'll cover your story.
When pitching, even print media, offer a Skype interview with yourself, or your … [Read more...]
Dog Tweets – The Difference Between a Press Release and a Pitch
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
The difference between a press release and a pitch.
[Read more...]
Ignore journalists who say, “We don’t want follow-ups”…Here’s what they REALLY mean
Following up pitches to journalists? 3 mistakes to avoid
A decade ago, expecting to hear from journalists after delivering a pitch was frustrating. Today, it's almost impossible.
Why?
Because shrinking newspaper staffs mean reporters are covering more beats than … [Read more...]
Dog Tweets–Press release, news release or media release? Which is right?
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
7 best articles on how to use “new” press releases
Press releases aren't dead.
Two decades ago, we used them primarily to generate publicity through traditional media.
But these days, smart Publicity Hounds use them to reach consumers directly … [Read more...]
Press release, news release or media release?
That question baffles Publicity Pups as well as veteran Publicity Hounds.
Is a press release just for newspapers and magazines? Does a news release have to include news? Is a media release for all types of media?
If you aren't sure, which one … [Read more...]
Press release contest kicks off today at Expertclick.com
So you think you write a great press release?
Here's a chance to show off your talents, and experiment with a press release service for one month, for free, with a chance to grab … [Read more...]
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