Tips, Tricks & Tools for Free Publicity
by Joan Stewart
There's nothing funny about the campaign by President Bush and congressional Republicans to put caps and other limits on jury awards in liability cases.
But the Michigan Lawsuit Abuse Watch, a group that supports the anti-lawsuit campaign, made this Hound howl with laughter when I read a newspaper article recently about a contest it … [Read more...]
by Joan Stewart
Doris Appelbaum of Milwaukee, Wisconsin owns a resume writing and career consulting business that will celebrate its 30th birthday in April. She wants to have an open house for clients but also wants to generate publicity for the anniversary without inviting everyone. She also needs ideas on how to play off the apple theme.
From Dave … [Read more...]
by Joan Stewart
I just read a scrumptious news release about an unusual new package used to hold a well-known brand of food.
(The brand will remain anonymous to protect the guilty.)
The copy provided a detailed description of the package and gushed about its unusual shape, and how it shimmers and shines when the package is moved.
The … [Read more...]
by Joan Stewart
Burgundy Olivier of Lafayette, Louisiana asks:
"On every list I see about the Top 3 or Top 10 healthy foods for disease-prevention, spinach is always on the list, usually in the top spot. How can I use this fact in the publicity arena?
"I have, what is believed to be, the world's only 'exclusively spinach' cookbook, and … [Read more...]
by Joan Stewart
Inexperienced Publicity Hounds make the frequent mistake of inundating media people with too much information. For example:
--Sending an unsolicited media kit along with a pitch letter, with grand illusions of the journalist spending hours poring over your materials. (Dream on).
--Sending an unsolicited book, with hopes that a … [Read more...]
by Joan Stewart
When you send a snail-mail or email pitch to a journalist, does the copylook like a big block of gray? Or do you flag the journalist to the most importance elements of your pitch by using things such as sub-heads, boldtype, indented paragraphs, underlined text and a post-script?
Publicity Hounds who borrow those techniques, used by the world's … [Read more...]
by Joan Stewart
At least once a week, somebody emails me and asks if I can recommend a good publicist.
Sure, I could. But usually, I don't. That's because you need to consider dozens of factors before hiring one.
--How much money can you spend?
--Do you want to get into only big national media, or do you want publicity in your own … [Read more...]
by Joan Stewart
If you're trying to position yourself as an expert, you can often attract media attention if you're in the right place at the right time. Specifically, near the top of the list that a search engine produces when a journalist is searching online for someone with your expertise.
Marilyn Anderson, author of "Never Kiss a Frog, a Girl's … [Read more...]
by Joan Stewart
Donald Hansen of Issaquah, Washington, whose company makes Nordic jewelry, wants to know how to promote the products.
From Margaret Vos of Wellington, New Zealand:
"How about finding some Nordic genealogy sites and offering your products through them? If I were of Nordic descent, I'd love to buy something … [Read more...]
by Joan Stewart
File this under the category of tricks reporters use to loosen your lips.
I'm speaking specifically about the reporter who acts like a confidante--a trusted friend who is standing by ready to hear about your problems, and then commiserate. Here are phrases they might use:
"Don't you think it's terrible … [Read more...]
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