"The Best of The Publicity Hound's Tips of the Week of 2005" is hot off the computer. It's a compilation of the 24 tips from last year's weekly ezine that evoked the greatest response from readers. You can still use many of these tips in your 2006 media campaign. You can download the … [Read more...]
8 mega-trends worth piggybacking onto
A tidy, interesting little White Paper arrived in yesterday's mail. Unlike most other White Papers that I toss in the trash, I read this one cover to cover---all 6 pages worth. It's called "Profiting from Mega-Trends: Eight That Will Change How You Think About Your Brand." And it's one in a series of White Papers being written by Hiebing, a brand … [Read more...]
Op-ed columns offer the chance to brag about your company
Don't tell me you can't get any publicity because all the reporters who you've pitched are ignoring you. Boo-hoo. That's all the sympathy you'll get from me. I'd rather spend my time telling you about Dick Stangl, a former client who claimed 7 column inches in the Milwaukee Journal Sentinel yesterday to brag big-time about his 86-year-old … [Read more...]
Book promotion tips from Raleigh Pinskey
Raleigh Pinskey, who knows more than anybody on how to promote yourself, is a master at using her own books to do just that. She was the guest presenter at yesterday's meeting of the Wisconsin chapter of the [Read more...]
Ground-breaking photos are still dull–even in the New York Times
Thanks to Publicity Hound Shelly Cohen of Seattle, Washington for sending information about the groundbreaking at the Freedom Tower at ground zero in New York City. You'll have to sign up at the New York Tims website in order to [Read more...]
BookExpo America will feature journalists galore
If you're attending the giant BookExpo America convention in Washington, D.C. May 18-21, pay attention to the journalists, book reviewers and other media people who will be there, keynoting or speaking on panels. I found these names while paging through the convention program. This list … [Read more...]
Write press releases for the media and Google News
Here's a big mistake that many PR people make when they start writing a press release. They write the release for only one audience: the media. Twenty years ago, when most of us were snail-mailing releases, that would have been fine. But today, you should be writing press releases so people in your target audience, not just the media, can find … [Read more...]
‘Hudson Restaurant Week’ in New Jersey needs publicity tips
Tamara Remedios of New Jersey writes: "We're doing a restaurant promotion July 24-August 4 in northern New Jersey. It's Hudson Restaurant Week for Hoboken & Jersey City (across the river from Manhattan). I created the event last year. I own a local magazine and it was an idea brainstormed with one of my advertisers. It's a 10-day dining … [Read more...]
Pay-for-placement spreading to TV news
When I watch "The Sopranos," my eyes are riveted on their refrigerator and kitchen cupboards, hoping to catch a peek at what America's most dysfunctional mob family is eating these days. Son AJ chows down on Kellogg's Corn Pops, and papa bear Tony guzzles Tropicana orange juice right … [Read more...]
Do the media view you as a beggar?
Answer true or false to the following statements: ---The first time I call a media outlet, it's always to pitch a story idea about me, my company or my client even though I usually don't read the publication or watch the program I'm pitching. ---When I call, my pitches usually zero in on the product or service I'm selling, or the cause or issue … [Read more...]
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